Giving Back to the Community

Thank you Singapore, for inspiring us to success these past 80 years.

Giving back to the local community is at the heart of the activities of Prudential Singapore’s 80th anniversary celebrations this year. We have lined up a series of activities for the year that will contribute to cancer research, help the needy, and benefit youth in promoting education.

Raising Funds for Cancer Research

Prudential Singapore has been raising funds for cancer research with the Prudential Carnival and the Prudential Golf Charity. Proceeds from the Prudential Carnival in July which was attended by over 5000 staff and agency force, their families and customers, together with money raised from the Prudential Golf Charity to be held on
27 September 2011 will be donated to support National Cancer Centre Singapore's Cancer Research.


Visitors gathered round a giant heart as a symbol of friendship and continued commitment to the community	Great turnout at the Prudential Carnival where the general public were engaged in a fun day out for a good cause	Participants painted the giant savings banks and the money collected in them will be donated to the NCC Research Fund

Prudential Golf Charity

As part of Prudential Singapore's 80th anniversary celebrations this year, the company supported Prudential Golf Charity to aid National Cancer Centre Singapore's cancer research efforts. Organised by Agency Force Alliance (AFA), the event was held on 27 September 2011 at Tanah Merah Country Club. It raised an impressive $250,000 for NCC Research Fund through the generous support of the company's partners and business associates.

Enthusiastic golfers enjoyed the sporting camaraderie at the luxurious Tampines Course of the exclusive club and capped their day of golfing fun with a fine dinner that featured good music and attractive prizes. The evening's highlights included the presentation of the cheque of $250,000 by Prudential Singapore's Chief Executive Officer Kevin Holmgren to Guest-of-Honour Professor Tan Ser Kiat, Group Chief Executive Officer of SingHealth. Professor Tan also helped to present the tournament prizes as well as tokens of appreciation to Eastspring Investments (Singapore) Limited (formerly known as Prudential Asset Management (Singapore) Limited prior to 14 February 2012) who participated as a Platinum Sponsor for the event and Tote Board who was a Gold Sponsor. While no one walked away with the hole-in-one prizes of an Audi A7 and a suite of Rimowa bags, the top three players were awarded tournament trophies and prizes while other guests won lucky draw prizes that ranged from shopping vouchers to golf bags and accessories.


Golfers bonding during the tournament	Chief Distribution Officer Patrick Teow (extreme right), Guest-of-Honour Group CEO of SingHealth Professor Tan Ser Kiat (second from right) with their team-mates from AFA	Regional Chief Agency Officer Philip Seah in action


CEO Kevin Holmgren presents the cheque of $250,000 to Guest-of-Honour Group CEO of SingHealth Professor Tan Ser Kiat	Chief Marketing and Partnerships Distribution Officer Tomas Urbanec congratulates lucky draw winner Gordon Chow	A token of appreciation for the Platinum Sponsor being presented to Eastspring Investments (Singapore) Limited's Ashish Goyal

About NCC Research Fund

Established in 2005, NCCRF serves as the flagship fundraising and grant-making channel of the National Cancer Centre Singapore by providing seeding and bridging funds for an array of translational and clinical research programmes.

The NCCRF fulfils two objectives – Seeding and Bridging. The mission of the NCCRF is firstly, to provide seeding funds to help kick-start worthy and emerging research projects; and in order to enable scientists to work with productive momentum, to provide bridging funds between government agencies grant cycles when the need arises.

Innovative medicine requires quality research and clinical research is an arduous undertaking. The Centre’s doctor-scientists require ample philanthropic support and public understanding in order to usher medical breakthroughs for the benefit of the community. The Centre firmly believes that today’s research will pave the way for a cure for cancer tomorrow.

NCCRF is registered under the Charities Act as an Institution of Public Character (IPC) with an independent Board of Trustees.

For University Students

Children and education have always been at the heart of Prudential Singapore’s corporate social responsibility activities. This year, Prudential Singapore will be donating a total of S$200,000 to benefit the education of youths in Singapore. A sum of S$100,000 each will be donated to Nanyang Technological University (NTU) and Singapore Management University (SMU) for student scholarships.

Boys Brigade Share-A-Gift Charity Event

For the third year running, Prudential Singapore will once again be bringing aid and cheer to the less fortunate during the year end festive period with its participation in the Boys Brigade Share-A-Gift charity event.

Once again, staff and agency force will come out in full strength, and roll up their sleeves as they participate in the packing and distribution of household essentials to over 27000 beneficiaries.