Corporate Social Responsibility & Sponsorships

Prudential Causeway Trophy 2013

Prudential Singapore is the Title Sponsor of the Prudential Causeway Trophy 2013, the first Singapore vs. Malaysia matchplay golf tournament which will take place from 7 to 9 June at the Laguna National Golf and Country Club. This event will help to foster closer ties between Singapore and Malaysia through sport and also generate heightened interest in the sport.

Prudential Singapore's decision to support the event was based on the following factors:

• The growing importance of sport in Singapore, and the efforts to cultivate a sports culture among Singaporeans.
• The increased interest in golf among Singaporeans and the need for corporate sponsorship to make it more accessible to Singaporeans.
• The Causeway Trophy as an umbrella for us to engage with key stakeholders, including customers, staff, agency force, bank partners and the community at large.

In addition to the tournament, there will be golf clinics and workshops for school children and those who wish to improve their game. We also plan to raise funds for charity through golf tournaments. In addition, we will support up and coming local golf pros for them to compete on the world stage.

Giving back to the Community  comes first at Prudential Singapore's 80th Anniversary Celebrations

"Giving back to the Community" was at the heart of Prudential Singapore's 80th Anniversary celebrations this year.

To support cancer research efforts in Singapore, monies raised from the Prudential 80th Anniversary Carnival ticket sales as well as from the Prudential Golf Charity event were donated to National Cancer Centre Singapore (NCCS). At the Carnival held in July for Prudential Singapore staff, families and friends, visitors gathered to form a giant heart as a gesture of friendship and continued commitment to the community.

Then in September, over a hundred of Prudential Singapore's business partners and associates gathered at the Prudential Golf Charity event and raised over $250,000 for the NCC Research Fund.

In addition, the company sponsored two scholarships to Nanyang Technological University and Singapore Management University as part of the company's CSR efforts on promoting education especially for the future generations.

Promoting Financial Literacy

In 2010 Prudential initiated Know Your Numbers with Prudential, a Financial Literacy Program for children 7 - 12 years old.

Through interactive games, theatre and an exhibition, children learnt the basic and key financial concepts of Budgeting, Spending Wisely, and the importance of Savings, Earning, Protection and distinguishing between Needs and Wants.

In 2011 this program was extended to schools, and more children benefited from this program.

Meeting Felt Needs

Another on-going CSR activity is being the main sponsor of the Boys Brigade Share-A-Gift program.

For 3 years Prudential Singapore been actively involved in the Boys Brigade Share-A-Gift year end charity drive, benefiting close to 30,000 less privileged Singaporeans.

Prudential staff, our agency force families and friends were actively involved in the various activities around this program including packing and delivering of household essentials to the beneficiaries.