Press Releases

Prudential Designs PRUfracture care To Provide Coverage For Major Or Minor Injuries

  • PRUfracture care covers major or minor fractures, burns and dislocations resulting from accidents
  • It offers payouts for medical assistance and cushions the impact of lifestyle readjustments until recovery

(Singapore - 27 October 2011)

Prudential Assurance Company Singapore (Pte) Limited (“Prudential Singapore”), one of Singapore’s leading life insurers has launched PRUfracture care to address the lifestyle needs of the more active customer by giving a more comprehensive protection for major or minor fractures, burns and dislocations.

PRUfracture care offers payouts to provide medical assistance for such injuries and also to soften the impact of lifestyle readjustments, until recovery. The product reimburses expenses for mobility aids or modifications to the home to assist in daily activities. Depending on the severity of the fractures, burns and dislocations sustained, the payout will provide financial support for medical treatment and also other incidental expenses. If the eligible payout for a fracture or burns suffered is at least 40% of the sum assured and is from an accident which occurs while travelling on public conveyance, PRUfracture care offers double payouts.

“At Prudential, we’re constantly looking for different solutions to address the concerns of a wide spectrum of customers, no matter how big or small the predicament is. We designed PRUfracture care to offer protection for major or minor burns, fractures or dislocations that can occur any time as a result of accidents that can happen in the course of daily activities. It is another means of giving customers peace of mind, all the time,” said Tomas Urbanec, Chief Marketing and Partnerships Distribution Officer.

When simple activities become difficult after an accident and mobility becomes an issue, the Mobility Aid Benefit provides reimbursement for purchase or rental of mobility aids. House Fitting Expenses Benefit will help with the cost of modifications for the home to ensure comfort.

If the eligible payout for a fracture, burns and dislocations is at least 40% of the sum assured, the policyholder can claim a Recovery Benefit of up to $1,000 for one hospitalisation per accident depending on the plan the policyholder has chosen. PRUfracture care covers accidental injury sustained while involved in high risk activities like scuba diving, rock climbing, wakeboarding and other activities when the eligible payout of such fractures, burns and dislocations is at least 40% of the sum assured. As a standalone plan, a benefit of $3,000 is payable, in the event of death.

PRUfracture care is available as a standalone plan or a supplementary benefit to a Prudential insurance plan. There is guaranteed acceptance of application, with no hassle of medical check-ups and declaration of health.

Terms and Conditions apply.
Buying a life insurance policy is a long-term commitment. An early termination of the policy usually involves high cost and the surrender value payable may be less than the total premiums paid .Buying health insurance that is not suitable for you may impact your ability to finance your future healthcare needs. You are recommended to seek advice from a qualified Prudential Financial Consultant for a financial analysis before purchasing a policy suitable to meet your needs. Please refer to exact terms and conditions, specific details and exclusions applicable to this insurance in the policy document that can be obtained from a Prudential Financial Consultant. Information is correct as at 27 October 2011. This media release is not required to be reviewed or endorsed by the Monetary Authority of Singapore.

About Prudential Assurance Company Singapore (Pte) Limited
Prudential Singapore, an indirect wholly-owned subsidiary of UK-based Prudential plc, is one of the top life insurance companies in Singapore. We are one of the market leaders in investment-linked plans with around S$8.1 billion of funds managed under PruLink funds as at 30 June 2011. With a rich history that has spanned 80 years, Prudential Singapore now has a dedicated team of approximately 3,100 financial consultants and over 700 employees. We are committed to serving the needs of more than 670,000 policyholders with more than 1.6 million policies.

Prudential Singapore is the first life insurer in Singapore to be named Asia's Life Insurance Company of the Year in 2000. We were also presented with the Gold Award in Reader’s Digest Trusted Brands for four consecutive years from 2007 to 2010 and the May Day Model Partnership Award in 2009. In 2010, we emerged as one of the top insurers in Singapore in the Customer Satisfaction Index, which is a national barometer that tracks 104 companies from eight sectors.

For media enquiries, please contact:

Lorraine Lee Robert
PR Manager
Prudential Assurance Company Singapore
Tel: 65 6228 5033
Email: lorraine.lee.robert@prudential.com.sg

Laura Chew
Senior Associate
Citigate Dewe Rogerson i.MAGE
Tel: 65 6530 7156
Email: laura.chew@citigatedrimage.com