Press Releases

Prudential Sponsors WICKED And Two Other Major Broadway Musicals With The Prudential Signature Series

  • Prudential Singapore partners with operators of Marina Bay Sands Theaters to launch the Prudential Signature Series which supports the venue's next three big Broadway musicals
  • The Series kicked off with worldwide hit Wicked in December 2011 and will continue with two other popular musicals in 2012 and 2013

(Singapore - 25 January 2012)

Prudential Assurance Company Singapore (Pte) Limited (“Prudential Singapore”), one of Singapore’s leading life insurers has partnered with Base Entertainment - the operators of the Marina Bay Sands Theaters - to support the venue's next three big Broadway musicals.

Under the "Prudential Signature Series", Prudential Singapore will be associated with three major Broadway musicals that are scheduled to be shown at the Marina Bay Sands Theaters. The Series has opened with the Broadway hit WICKED and will be followed by two other renowned musicals that will be showcased at the venue after.

Produced here by Marc Platt, Universal Pictures, the Araca Group, Jon B Platt, David Stone and John Frost, the Singapore production of WICKED is presented by Base Entertainment and the partnership with Prudential Singapore was managed by Fuse, the specialist entertainment unit of Omnicom Media Group.

The Prudential Signature Series concept allows the company to show its support for a series of artistic highlights and create a platform for marketing activities around these for 18 months. The association with these top Broadway productions is in line with the company's market leadership and commitment to delivering the best.

"Prudential has always looked beyond our business to find opportunities to engage with the community at large. By creating the Prudential Signature Series, we want to show our support for the arts and culture, and encourage the growing interest in these areas. We're honoured to partner with an exciting venue such as Marina Bay Sands Theaters in showcasing these prestigious Broadway productions here," said Kevin Holmgren, Chief Executive Officer of Prudential Singapore.

Prudential Singapore has always been committed to Corporate Social Responsibility efforts. The company promoted financial literacy for children through a Know Your Numbers programme held in 2010 and 2011. It has also actively participated in the Boys Brigade Share-a-Gift programme for the last three years. In 2011, as part of its 80th Anniversary activities, the company supported the National Cancer Centre Singapore's cancer research efforts with almost $280,000 raised through the Prudential Golf Charity as well as the Prudential Carnival. Furthermore, the company also donated $200,000 to sponsor scholarships for Singapore Management University and Nanyang Technological University.

About Prudential Assurance Company Singapore (Pte) Limited
Prudential Singapore, an indirect wholly-owned subsidiary of UK-based Prudential plc, is one of the top life insurance companies in Singapore. We are one of the market leaders in investment-linked plans with around S$8.1 billion of funds managed under PruLink funds as at 30 June 2011. With a rich history that has spanned 80 years, Prudential Singapore now has a dedicated team of approximately 3,100 financial consultants and over 700 employees. We are committed to serving the needs of more than 670,000 policyholders with more than 1.6 million policies.

Prudential Singapore is the first life insurer in Singapore to be named Asia's Life Insurance Company of the Year in 2000. We were also presented with the Gold Award in Reader’s Digest Trusted Brands for four consecutive years from 2007 to 2010 and the May Day Model Partnership Award in 2009. In 2010, we emerged as one of the top insurers in Singapore in the Customer Satisfaction Index, which is a national barometer that tracks 104 companies from eight sectors.

For media enquiries, please contact:

Lorraine Lee Robert
PR Manager
Prudential Assurance Company Singapore
Tel: 65 6228 5033

Laura Chew
Senior Associate
Citigate Dewe Rogerson i.MAGE
Tel: 65 6530 7156