There are millions of reasons to protect. What's yours?

When it comes to the ones we care about, we all have our own reasons for wanting to protect them. At Prudential, we’ve heard over a million different reasons to protect based on the million relationships we have forged across Asia.

Whether you’re thinking about building a new life together or giving your child a world of endless possibilities, we understand how crucial it is to secure a better future for the most important people in your life.

Your Relationships are precious. Protect them.

As we go through the different stages of our life, our financial goals will likely change. Family commitments become a larger part of life. In fact, based on a recent survey that Prudential conducted amongst Singaporean working adults aged between 25 to 49 years, taking care of the family and dependents was the number one reason to buy life insurance1. When it comes to planning our future and safeguarding our loved ones, what is the ideal coverage we should be on the lookout for?


There are common misconceptions about life insurance, many of which are also evident among Singapore’s working adults. These misconceptions can have a bearing on the amount of your coverage. In a recent survey carried out by Prudential, 70 percent of Singaporeans strongly agreed that buying insurance was an important part of their personal financial plan, but only 15 percent were adequately insured1.


Planning for the future can be a daunting task for many of us. However to protect your family and loved ones, it’s a step in the right direction. According to a recent survey by Prudential, 89 percent of working adults in Singapore strongly believe in the concept of savings to meet their future needs and 75 percent regard insurance as an important part of their personal financial plan1.