Announcement: Our Customer Service Centre at Marina One will be closed at 12.00pm on 24 January 2020, Friday (In celebration of Chinese New Year).
Our PruCustomer Line (1800 333 0 333) will operate from 8.30am to 1.00pm.

Announcement With effect from 2 January 2020, the operating hours of our Customer Service Centre will be from Mondays to Fridays, 9:00am – 5:30pm (excluding Public Holidays).

PRUACCESS: In accordance with PDPC's Advisory Guidelines on the PDPA for NRIC and other National Identification numbers, we will no longer be using NRIC/passport numbers/FIN for login purposes from 1 Aug 2019. If you have yet to create a user ID, please click here.

Community Investment

Our goal is to build strong foundations for an inclusive society. We want to ensure people can get the most out of life, today and in the future.

Community Investment

At Prudential, our community investment approach is simple – we focus on issues that our customers, communities and stakeholders care about, and where we can make a positive and lasting social impact.

Our goal is to build strong foundations for an inclusive society. We want to ensure people can get the most out of life, today and in the future.



Globally, although major progress has been made in access to education at the primary school level for both boys and girls, 103 million youth worldwide currently still lack basic literacy skills1. At Prudential, we believe that education is the most powerful tool we have to change the world. That is why we want to inspire and prepare people to succeed in a global economy. We do this by ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all through our education and financial literacy programmes.




The world is ageing rapidly with nearly two billion people across the world expected to be over 60 years old by 20502. In Singapore, the number of people aged above 65 years is expected to rise to a staggering 900,000 by 2030. Meanwhile, government healthcare expenditure is expected to triple from S$4 billion in 2011 to S$13 billion in 2020, in order to support the healthcare needs of an ageing population3. At Prudential, we want to help everyone achieve good health and well-being, enhance the quality of early childhood care and development, and support our seniors age-in-place. Ultimately, we understand that health is not just about treatment but also prevention, and in many ways helping everyone to live life well.




Prudential Career Switch Programme

career switch 

A successful and sustainable development agenda requires partnerships between governments, the private sector and society.

The Prudential Career Switch programme is a year-long programme aimed at deploying Prudential’s employees to the social service sector while remaining on Prudential’s payroll. The purpose of this programme is to support social service organisations with people capabilities that are aimed at improving the lives of beneficiaries. We believe in empowering our employees to determine their own career paths, and providing them with a social purpose in a community-related role.