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Prudential's Refreshing Take On Health & Protection Campaign

  • Creative and light hearted approach to taboo but yet fundamental topic of health and protection insurance
  • Holistic integrated campaign that extends its creative through TV, press and online advertisements as well as direct marketing and promotional component
  • Clever use of simple and fun health facts that address current lifestyle habits and health concerns of Singaporeans
  • Campaign reiterates importance of adequate health and protection insurance coverage amidst rising medical and hospitalisation costs

(Singapore - 22 March 2010)

Prudential Assurance Company Singapore (Pte) Limited ("Prudential Singapore") today launches a refreshing advertising campaign, "Health Fact by Prudential", with a fun and light hearted approach to health and protection insurance. The creative campaign engages the audience with simple and fun health facts that reflect current lifestyle habits and health concerns of Singaporeans.

The holistic integrated campaign, comprises three versions of TV, press and online advertisements, extends its creative to direct marketing and promotional component as well. The clever use of a tongue-in-cheek treatment to educate Singaporeans on this taboo yet fundamental topic of health and protection insurance successfully reiterated the importance of adequate insurance coverage.

Tomas Urbanec, Chief Marketing Officer for Prudential Singapore said, "Singaporeans are fortunate to have a well structured system that takes care of their basic medical needs. Nonetheless, with escalating medical costs and the issue of people living longer today, comprehensive and adequate coverage becomes essential but that requires additional efforts and planning.

As one of the leading insurers in Singapore, it is our responsibility to educate and offer our quality products to Singaporeans who enjoy peace of mind knowing that they have taken care of themselves financially," he added.

From now till 31 May 2010, customers get to enjoy up to 30% discount on first year's premium when they buy any eligible Health and Protection products from Prudential. To find out how you can ensure adequate coverage for your loved ones and yourself, please contact a Prudential Financial Consultant or call the PruCustomer line at 1800 333 0333ˆ.

The creatives for the "Health Fact by Prudential" campaign was developed by Ogilvy Advertising.


About Prudential Assurance Company Singapore (Pte) Limited

Prudential Singapore is one of the top life insurance companies in Singapore and is a wholly owned subsidiary of UK-based Prudential plc. As one of the market leaders in investment-linked plans, Prudential Singapore has over S$7.9 billion funds managed under PRULink funds as at 31 December 2009. With the dedicated team of approximately 3,800 financial consultants and over 600 employees, Prudential Singapore has been serving the needs of more than 600,000 policyholders with over 1.2 million policies for almost 80 years in Singapore.

Prudential Singapore is the first life insurer in Singapore named Asia's Life Insurance Company of the Year in 2000. Prudential Singapore won Gold Award in Reader's Digest Trusted Brands for three consecutive years from 2007 to 2009. Most recently, Prudential Singapore also won the May Day Model Partnership Award 2009.