IMPORTANT NOTICE: Our Prudential Customer Service Centre on the 1st Floor of Marina One, East Tower will be opened by appointment only, from 2 June 2020. To ensure your safety, we have put safe management measures in place. For more information on COVID-19 relief measures please click here.

LIA Critical Illnesses (CI) Framework 2019 : In accordance to LIA Critical Illness (CI) Framework 2019, Prudential Singapore’s policies purchased from 26 August 2020 will adhere to the updated list of critical illnesses definitions. For more information, speak to your Prudential Financial Consultant today.

PRUACCESS: In accordance with PDPC's Advisory Guidelines on the PDPA for NRIC and other National Identification numbers, we will no longer be using NRIC/passport numbers/FIN for login purposes from 1 Aug 2019. If you have yet to create a user ID, please click here.

Changes to the way you’ll receive your letters: From Aug-20, we'll begin sending letters such as payment and renewal notices, payout letters and more, digitally instead of via mail. Eligible customers will receive an SMS whenever there is an e-letter for you. For more info, please click here.


Prudential Launches New Insurance Plans for Personal Accident and Savings

  • PRUpersonal accident provides 24-hour worldwide coverage and up to three times payout for accidents
  • PRUsave max 10 is an endowment plan which provides a lump sum payout after 10 years

Singapore, 13 April 2016 - Prudential Assurance Company Singapore (Pte) Limited (Prudential Singapore) has launched two new insurance plans – a personal accident plan which offers up to three times payout for accidents occurring under certain circumstances, and an endowment plan which helps customers fund their 10 year savings goal.

PRUpersonal accident offers affordable premiums with 24-hour worldwide coverage for policyholders. The plan covers accidents, food poisoning, animal and insect bites including dengue fever and Zika virus.

Policyholders will receive three times the payout amount for public transport accidents, and double the payout amount for private transport and pedestrian accidents, building fires and accidents during school-time.

The plan also offers coverage for injuries sustained during National Service, reservist and certain adventurous activities like scuba diving.

In addition, PRUpersonal accident reimburses treatment bills including those from Traditional Chinese Medicine dispensaries. Coverage increases by up to 25% in the first five years if no claims are made during the period.

Policyholders can also enhance their coverage to receive additional recovery assistance such as family support funds, payouts for fractures and medical evacuation.

Annual premiums for PRUpersonal accident start from as low as $175 for $100K coverage for Accidental Death and Dismemberment.

No medical underwriting is required for PRUpersonal accident plan.

PRUsave max 10 is a 10-year endowment plan designed to provide a lump sum payout at maturity. Policyholders are able to pay their premiums in five years, after which a feature known as the Automatic Premium Benefit will fund the remaining five years’ of premiums.

The plan also offers coverage in the event of death, and policyholders may also enhance the coverage with supplementary benefits to waive premiums when critical illnesses or the unforeseen happens.

Application for PRUsave max 10 is fuss-free as no medical underwriting is required.

Prudential Singapore Executive Vice President and Chief Marketing Officer Angela Hunter said: “We are delighted to roll out two new products to help our customers meet their diverse needs. PRUpersonal accident plan offers one of the most comprehensive and affordable accident plans in town, while PRUsave max 10, will help them to be more disciplined in saving up for milestone events in their life.

“At Prudential, we are always on the lookout for opportunities to serve our customers better with more comprehensive and more affordable insurance, health and protection plans for every stage of their lives.”


About Prudential Assurance Company Singapore (Pte) Limited (Prudential Singapore)

Prudential Singapore, an indirect wholly-owned subsidiary of UK-based Prudential plc, is one of the top life insurance companies in Singapore. We have been serving the financial and protection needs of Singaporeans for 84 years. Our focus is to bring well-rounded financial solutions to customers through our multi-channel distribution network, with product offerings in Protection, Savings and Investment. We are one of the market leaders in Protection, Savings and Investment-linked plans with S$28.7 billion funds under management as at 30 June 2015. In 2014, we were awarded an AA Financial Strength Rating by leading credit rating agency Standard & Poor’s.

For the last 11 consecutive years, we have been awarded the Gold Award in Reader’s Digest Trusted Brands. Since 2007, we have been conferred the People Developer Award by SPRING Singapore for our efforts in training and developing employees and in 2013 and 2014, we were presented with Asia’s Employer of the Year Brand Award by the Branding Institute and the World HRD Congress. Prudential Singapore was also awarded the NTUC Plaque of Commendation (Gold) Award in 2014, and the Singapore Human Resource Institute presented the company with the Leading HR Practices in Quality Work-Life, Physical & Mental Well-Being Award in 2014 and the Leading HR Practices in Lifelong Learning Award in 2015.


For media enquiries, please contact:

Elizabeth Wong
Manager, Corporate and Marketing Communications
Prudential Assurance Company Singapore
Tel: +65 6704 7039

Doreen Siow
Catherine Ong Associates
Tel: +65 6327 6084