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Prudential enters Singapore Book of Records with country’s longest-ever prosperity toss

Prudential enters singapore book of records with countries


Singapore, 21 February 2018 – A new entry in the Singapore Book of Records was created today as Prudential Singapore (Prudential) welcomed the Lunar New Year with Singapore’s longest-ever prosperity salad toss (Yu Sheng).

More than 800 Prudential employees tossed their way through a 343-meter long dragon-themed Yu Sheng arrangement that trailed across Prudential Singapore’s corporate office, PRU Workplayce.

Mr Andreas Rosenthal, Chief Financial Officer, Prudential Singapore, who accepted the Singapore Book of Records title on behalf of Prudential, said that colleagues enjoyed participating in this unique and tasty experience.

“Setting the record really brings out our innovative spirit and we had a lot of fun in the process. Such celebrations are important in bringing us closer together. When we build strong bonds, we build a more successful business. We would like to wish all our people, and our customers and partners, good health and fortune in the year ahead.”

The record set by Prudential surpasses a previously established record of 292 meters for an outdoor arrangement that was set in 2017.


Notes to Editor:

A full selection of photos is available here.

ABOUT Prudential Assurance Company Singapore (Pte) Limited (Prudential Singapore)

Prudential Singapore, an indirect wholly-owned subsidiary of UK-based Prudential plc, is one of the top life insurance companies in Singapore. We have been serving the financial and protection needs of Singaporeans for 87 years. Our focus is to bring well rounded financial solutions to customers through our multi-channel distribution network, with product offerings in Protection, Savings and Investment. We are one of the market leaders in Protection, Savings and Investment-linked plans with S$35.4 billion funds under management as at 31 December 2017. In 2014, we were awarded an AA Financial Strength Rating by leading credit rating agency Standard & Poor’s.

For the last 11 consecutive years, we have been awarded the Gold Award in Reader’s Digest Trusted Brands. Since 2007, we have been conferred the People Developer Award by SPRING Singapore for our efforts in training and developing employees and in 2013 and 2014, we were presented with Asia’s Employer of the Year Brand Award by the Branding Institute and the World HRD Congress. Prudential Singapore was also awarded the NTUC Plaque of Commendation (Gold) Award in 2014, and the Singapore Human Resource Institute presented the company with the Leading HR Practices in Quality Work-Life, Physical & Mental Well-Being Award in 2014 and the Leading HR Practices in Lifelong Learning Award in 2015.