IMPORTANT NOTICE: Your health and well-being is important to us. With increased social distancing measures, starting 23 March, customers who need to visit the Customer Service Centre will need to make an appointment in advance. Please click here to select a date and time for your appointment.

IMPORTANT NOTICE: Prudential announced the roll out of PRUCare Package to provide cash benefits for those quarantined or hospitalised due to the COVID-19, as well as aid for SMEs whose businesses are affected by the disease. Find out more

COVID-19 (CORONAVIRUS DISEASE 2019) Update: Prudential will be conducting temperature checks for guests visiting our customer centres and offices. Our PRUPanel Connect Concierge services in Raffles Hospital and Mount Alvernia Hospital have also been temporarily suspended until further notice.

PRUACCESS: In accordance with PDPC's Advisory Guidelines on the PDPA for NRIC and other National Identification numbers, we will no longer be using NRIC/passport numbers/FIN for login purposes from 1 Aug 2019. If you have yet to create a user ID, please click here.

CEO Wilf Blackburn's message to Prudential Customers


Dear Customers,


Thank you for your understanding as we worked to ensure that all affected accounts were fully refunded within 24 hours. 


While we cannot undo the anxiety and inconvenience that you must have gone through, we are doing everything possible to make sure this doesn’t happen again.


Additionally, as a sign of our appreciation for your patience and support we would like to extend S$100 to each customer whose GIRO deduction date fell on 24 May 2018. You will receive the amount by 3 June 2018.


We hope this will in some small way express our heartfelt apologies.


We promise to learn from this and to bring you a better experience in the future. Our commitment, as always, is to put you first.






Note: Customers will be contacted through SMS/email/letter regarding the credit of the S$100. Should you have any feedback or concerns, please email: