Announcement: Our Customer Service Centre at Marina One will be closed at 12.00pm on 24 January 2020, Friday (In celebration of Chinese New Year).
Our PruCustomer Line (1800 333 0 333) will operate from 8.30am to 1.00pm.

Announcement With effect from 2 January 2020, the operating hours of our Customer Service Centre will be from Mondays to Fridays, 9:00am – 5:30pm (excluding Public Holidays).

PRUACCESS: In accordance with PDPC's Advisory Guidelines on the PDPA for NRIC and other National Identification numbers, we will no longer be using NRIC/passport numbers/FIN for login purposes from 1 Aug 2019. If you have yet to create a user ID, please click here.

Protect Your Personal Data

Dear Prudential Customer,

We take the protection of your personal data very seriously. As a safeguard from unauthorised / fraudulent withdrawal, phishing calls and identity theft, we would advise that you remain vigilant of unusual activity and take the following precautionary measures in relation to your transactions with Prudential and / or your bank:

  1. Do not provide passwords, user IDs or OTPs over the phone as neither Prudential nor your bank will ask for this information in a call.
  2. Do not continue with any suspicious calls. You should put the phone down and call Prudential or your bank directly. Do not attempt to call the suspicious number or use any numbers provided by the caller.
  3. Do not trust anyone that voluntarily tells you they have your bank account number, address and other personal particulars. Neither Prudential nor your bank will ask you for passwords or your user ID or OTP over the phone. And if they request for other sensitive information, it will usually mean they are up to no good.
  4. Notify Prudential / your bank if you receive any unfamiliar Prudential / bank related SMS.
  5. Notify Prudential / your bank if you are aware that your signature has been misused.
  6. Notify Prudential / your bank if you find your policy / bank details are being posted on websites, social media platforms, or forums.
  7. Do monitor your bank account transactions and contact your bank if you find any unknown transactions.

If you have any questions regarding this notice, please contact the Prudential Customer Service Centre @
1800 333 0333(Mondays to Fridays, 8:30am to 5:30pm)
+65 6333 0333 (If you're dialling from overseas or via a payphone)