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PRUlink heritage account Creates Wealth For Your Loved Ones While Giving You Peace Of Mind

(Singapore - 18 July 2011)

Prudential Assurance Company Singapore introduces PRUlink heritage account (PHA), a product that gives customers the opportunity to create wealth for their loved ones without having to worry about a lifetime of charges.

This Regular Premium Investment Linked Product serves as an effective investment vehicle which has the potential to deliver higher returns. On top of providing a non-guaranteed cash value,PRUlink heritage account covers you against Death, Terminal Illness and Total and Permanent Disability. It has the benefit of level assurance charges (non-guaranteed) that are paid for a limited period so that customers need not worry about increasing charges that may occur in later years.

With PHA the minimum sum assured of S$200,000 helps to establish a minimum amount of wealth for loved ones. Furthermore, the monthly assurance charges stop after 25 years so there is no worry of lifelong assurance charges that may be of concern in later years. On top of that, increasing allocation rates which can be as high as 107% from Year 10 helps to potentially create and accumulate more wealth for loved ones in subsequent years, particularly after the limited assurance charge period.

“We all want to ensure that we have a good reserve of wealth for our loved ones. Prudential Singapore has designed PRUlink heritage account with a minimum sum assured to help our customers have sufficient financial assurance for their family members. Not only does it offer peace of mind by giving adequate coverage, it also removes concerns about increasing charges that may occur in later years. With PRUlink heritage account, the assurance charges are limited but the reassurance is not,” said Tomas Urbanec, Chief Marketing Officer of Prudential of Singapore.

With PRUlink heritage account, you can also adjust your policy before the age of 55 by increasing or decreasing your premiums to suit your financial ability and changing needs too. Partial withdrawals can even be made on the PHA plan for additional liquidity.


About Prudential Assurance Company Singapore (Pte) Limited

Prudential Singapore, an indirect wholly-owned subsidiary of UK-based Prudential plc, is one of the top life insurance companies in Singapore. We are one of the market leaders in investment-linked plans with over S$8.4 billion of funds managed under PRULink funds as at 31 December 2010. With a rich history that has spanned 80 years, Prudential Singapore now has a dedicated team of approximately 3,300 financial consultants and over 700 employees. We are committed to serving the needs of more than 650,000 policyholders with more than 1.5 million policies.

Prudential Singapore is the first life insurer in Singapore to be named Asia's Life Insurance Company of the Year in 2000. We were also presented with the Gold Award in Reader’s Digest Trusted Brands for four consecutive years from 2007 to 2010 and the May Day Model Partnership Award in 2009. In 2010, we emerged as one of the top insurers in Singapore in the Customer Satisfaction Index, which is a national barometer that tracks 104 companies from eight sectors.


For media enquiries, please contact:

Lorraine Lee Robert
PR Manager
Prudential Assurance Company Singapore
Tel: +65 6228 5033