Singapore an important innovation test-bed
“Digital innovation is a key component in our overall strategy for the region as we recognise the fast-changing needs and preferences of our customers, including the technology-savvy millennial generation which is expected to represent 60 percent of the global millennial population by 20201. We are committed to investing not only in enhancing our internal capabilities but also in seeking collaboration opportunities with entrepreneurial startups to create value for our customers. ”
“Singapore is an important innovation test-bed for the Prudential Group and best-in-class solutions developed here could be deployed across the region. With its highly-skilled workforce, strong digital infrastructure and vibrant start-up scene, Singapore provides a fertile environment for our digital innovation programmes such as PRU Fintegrate to flourish and to help transform the insurance industry.”
Mr Nic Nicandrou,
Chief Executive of Prudential Corporation Asia (PCA)
1Source: Accenture, 2016
Building new digital capabilities to provide a
seamless customer experience
“Our customers are leading digital lives where they work, shop and transact online with ease. To connect with them more meaningfully, we are building new digital capabilities which will provide a seamless and convenient experience for them at all our touch-points. We are also harnessing technology to understand their needs more deeply and to support the further development of value-added, quality financial solutions.”
“Innovation is an area in which we are committed to investing over the long term. In addition to enhancing the customer experience and increasing brand loyalty, it translates into significant efficiencies for our business.”
Mr Wilf Blackburn,
Chief Executive Officer of Prudential Singapore
Our Sponsorship of the 2017 Singapore FinTech Festival
Prudential Singapore is proud to be a Grand Sponsor of the 2017 Singapore FinTech Festival.
Find out more about how Prudential is using technology to create better customer experiences and to transform the insurance industry.
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