Collaborating with the fintech community

Through the PRU Fintegrate partnership program, Prudential collaborates with fintech start-ups to develop innovative customer solutions that will make insurance simpler.

To enable us to bring digital solutions to market with speed, in October 2017, we launched the PRU Fintegrate Partnership (PRU Fintegrate) which seeks to collaborate with fintech startups globally. This is a first-of-its-kind programme within the Prudential Group, and marks a milestone in our continued efforts to foster greater innovation in the industry.

As part of our onward support to foster a culture of innovation, collaboration and co-creation among financial institutions, FinTechs and regulators globally, Prudential Singapore announced a five-year commitment to the Monetary Authority of Singapore to be a Grand Sponsor of the Singapore FinTech Festival from 2018 to 2022.

Prudential Singapore announced a five-year agreement with the Monetary Authority of Singapore to be a main sponsor of the Singapore Fintech Festival through to 2022.

The sponsorship agreement demonstrates Prudential’s dedication to using technology to make insurance simpler for customers. The Singapore FinTech festival is the largest of its kind in the world, bringing together more than 25,000 participants from financial institutions, technology companies and fintech startups from over 100 countries.

Singapore is a key innovation test-bed for Prudential as it harnesses technology to make insurance simpler.

Prudential showcased its latest solutions at the 2017 Singapore FinTech Festival, and has pledged continued support for the Festival for the next five years.

Recognising that customers are demanding greater speed, seamlessness, convenience and control over their finances, Prudential has been investing in understanding customers’ needs more deeply and creating a distinctive Prudential customer experience across multiple touch-points.

Prudential showcased its askPRU chatbot at the 2017 Singapore FinTech Festival.

As part of its digital roadmap, S$70 million has been invested in technology this year in Singapore. We have also created digital tools such as askPru and eClaims to help our financial consultants work more efficiently and serve customers better. Prudential employees have also been upskilling in areas such as design thinking and other technical capabilities to prepare themselves for the future and to meet customers’ evolving needs.