Providing peace of mind for people in times of crisis


As a leading life insurance company in Singapore, Prudential believes in preparing the community for the unexpected events in life. To commemorate our 85th anniversary in 2016, we launched PRUcares – a community programme anchored on the principles of insurance, which is to provide peace of mind for people in times of crisis.

Beneficiaries of PRUcares receive immediate financial support in the event they are unable to work and lose income due to illnesses, accidents or death. The pay-out, in the form of cash and food vouchers, will help the beneficiaries and their families during medical and personal crises. The programme is fully funded by Prudential and is offered at no charge to the recipients.

PRUcares benefits low-income families drawing less than S$1,900 household income a month or individuals with a monthly income of less than S$650. According to the Department of Statistics Singapore, two per cent of resident households locally have a monthly income of below S$1,000 and almost six per cent have a monthly income of between S$1,000 and S$1,999.

The Boys’ Brigade Share-A-Gift

Promoting the spirit of caring and sharing among Singaporeans

The Boys’ Brigade Share-A-Gift

Prudential Singapore has been the Presenting Sponsor of The Boys’ Brigade Share-A-Gift (BBSG) project since 2009. The BBSG is a national community service project organised annually by The Boys’ Brigade to spread the joy of Christmas to the less fortunate in Singapore.

Aside from cash sponsorship, the company’s staff and financial consultants are also actively involved in the packing of food hampers, delivering the hampers to the beneficiaries’ homes and adopting beneficiaries’ wishes. These gestures helped bring cheer to the beneficiaries and promote the spirit of caring and sharing among Singaporeans.

The Cha-Ching Singapore School Tour

Promoting financial to children in the region


Prudential Singapore developed the Cha-Ching Singapore School Tour based on the first-of-its-kind animated musical edutainment series Cha-Ching, which Prudential Corporation Asia created in 2011 to promote financial literacy in the region.

The Cha-Ching Singapore School Tour teaches primary school children how to make independent financial decisions by using life-size game boards and an exciting, educational and interactive game to introduce four basic money management concepts – Earn, Spend, Save and Donate.

The Cha-Ching Singapore School Tour was taken to nearly 6,500 students in 2013 and 2014, as well as community organisations. It is Prudential Singapore’s second Financial Literacy Programme for children, following Know Your Numbers in 2010 and 2011.

Prudential Career Switch Programme


A successful and sustainable development agenda requires partnerships between governments, the private sector and society.

The Prudential Career Switch Programme is a year-long programme aimed at deploying Prudential’s employees to the social service sector. The purpose of this programme is to support social service organisations with people capabilities that are aimed at improving the lives of beneficiaries.

This programme is also an extension of our internal mobility programme where employees are empowered to determine their own career paths. This will also be an option for employees who may be considering a community-related role that provides them with a strong sense of social purpose.

Employees who are successfully placed in the VWO will remain on Prudential’s payroll for up to 12 months. The contract will be for an initial 6 months, with an option to renew for another 6 months depending on the VWO’s, and the employee’s interest in continuing.

After the first 6 months, the employee will be reviewed by the VWO and assessed for renewal. After 12 months, if the employee chooses to continue working with the VWO and there is mutual agreement with the employer, the employee will officially switch over as the VWO employee.


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