Prudential Eye Awards: Inaugural Awards for Emerging Contemporary Asian Artists to Launch in Singapore

Singapore, 14 November 2013: The inaugural Prudential Eye Awards will launch in Singapore on 18 January 2014 at Suntec City. These new international contemporary art awards celebrate and recognise emerging artistic talent from across greater Asia.

The Awards offer a platform for contemporary Asian artists from over thirty countries to participate in a global event which will recognise excellence in Photography, Painting, Sculpture, Installation and Digital/ Video. Additional awards will celebrate achievement by an exhibition of Asian art, an award for excellence by an emerging gallery in greater Asia, and outstanding contribution by an artist to Asian contemporary art.

Shortlisted artists from each discipline will feature in an exhibition at Singapore’s Suntec City, from 16 January to 5 February 2014, which will be free to the public. Five category winners will be announced at an awards ceremony to be held on 18 January. One overall winner will go on to be exhibited at the Saatchi Gallery in London, UK in the summer of 2014.

The Prudential Eye Awards are founded by the Global Eye Programme, a not-for-profit organisation dedicated to supporting emerging artists, established by Parallel Contemporary Art in collaboration with Saatchi Gallery. Prudential is the title sponsor of the Awards, having previously supported Indonesian Eye (2011) and Hong Kong Eye (2013) exhibitions - collectively known as Asian Eye. To date, the Global Eye Programme has held 17 exhibitions worldwide and been viewed by over two million people. In addition, Prudential will work with the British Council as an education partner to organise a series of activities to promote arts appreciation to students and youth in Singapore.

Artists will be nominated by a group of experts in the field of Asian art and judged by an independent panel featuring Serenella Ciclitira, Founder, Parallel Contemporary Art; Nigel Hurst, CEO, Saatchi Gallery; Tsong-Zung Chang, Co-Founder, Asia Art Archive; Sir David Green, former Director-General, British Council; Nick Mitzevich, Director, Art Gallery of Southern Australia; Lee Young Hye, Creative Director, Gwangju Design Biennale; Andreї Erofeev, independent curator and critic; and Tan Boon Hui, Group Director, Programmes Group, National Heritage Board of Singapore. The winner of each category will be awarded a prize of US$20,000 and the overall winner will receive a further US$30,000 with the opportunity to exhibit at the Saatchi Gallery in London.

David Ciclitira, Co-Founder of Parallel Contemporary Art, said:

"Since launching the Global Eye Programme and Asian Eye, we have become very aware that many artists in Asia do not get the international recognition they deserve. By establishing these awards, we will be offering a launch-pad for emerging talent. Our expert judging panel, gala awards ceremony, and prizes will give artists the resources they need to exhibit abroad; this is a first-of-its kind not only in Asia, but in the world. With its burgeoning arts scene, a thriving art week with Art Stage, and a Government committed to supporting the community's creative talents, Singapore was the natural location to host these Awards."

Nigel Hurst, CEO of Saatchi Gallery, said:

"These Awards are a wonderful opportunity for emerging Asian artists to get their works seen by an international audience. The Prudential Eye Awards provide vital support and a showcase for new talent at an important stage in these artists’ careers. We look forward to hosting the winner at Saatchi Gallery in the summer in 2014."

Tan Boon Hui, Group Director, Programmes Group, National Heritage Board said:

"Asia is now one of the most important art producing regions in the world and yet the region is more diverse than we realise and has many more exceptional artists that should be seen by the world. The new Prudential Eye Awards, and its recognition of Asian talents, has the potential to further strengthen Asian contemporary art’s presence on the global stage."

Barry Stowe, Chief Executive of Prudential Corporation Asia spoke about Prudential’s commitment to support local communities through their sponsorships and desire to celebrate artistic expression in Asia. He commented:

“We hope that the Prudential Eye Awards will broaden the audience who experience and appreciate Asian art. We are committed to the long-term development and prosperity of Asia, and we hope these Awards will inspire creativity and expand community engagement with the arts.”

Alongside the Awards, Prudential, which includes insurance business Prudential Assurance Company (Singapore) and asset manager, Eastspring Investments (Singapore Limited), is working on a partnership with the British Council in Singapore to leave a legacy through creative education.

Stephen Forbes, East Asia Regional Programmes Director of the British Council, said:

“The British Council is looking forward to working with the Prudential and Global Eye Programme on this exciting programme in Singapore. The Awards bring together our shared interests in the arts and in encouraging creativity. Creativity, for the British Council, is an essential element of education for people embarking on their careers in the 21st Century. We are confident that, working through teachers, the natural creativity of young people can be nurtured and developed.”


Prudential Singapore Young Artist Award

As part of its commitment to supporting local communities, Prudential is sponsoring a contemporary art prize for young Singaporean artists in partnership with in partnership with LASALLE College of the Arts, which will be announced alongside the Prudential Eye Awards. The Prudential Singapore Young Artist Award will provide one winning artist with a US$10,000 prize.

Tomas Urbanec, CEO of Prudential Singapore said:

“With the Prudential Singapore Young Artist Award and our arts education support, we hope to foster a greater appreciation of art among the younger generation in Singapore and inspire them to participate in, and drive, the developing art scene today and in the future.”

Please contact Sophie Campos or Jessica Litwin for additional information or on +44 0208 9693 959


Notes to editors:


Prudential Eye Awards gala ceremony
18 January, 2014
Suntec City

Prudential Eye Awards exhibition
16 January to 5 February, 2014
Crescent Room, Level 2, Suntec City Mall
Free admission to public, Open daily 10am to 10pm.

For more details:


About the Prudential Eye Awards judges:

Serenella Ciclitira has an Honours Degree in Art History from Trinity College, Dublin and has worked extensively with artists and galleries throughout the world. With her husband, David Ciclitira, she is the co-founder of Global Eye Programme and a member of its curatorial board. She has been an Honorary Fellow at the Royal College of Art in London, and since 1990 has been awarding the Parallel Prize for Painting and the Serenella Ciclitira Scholarship for Sculpture. Winner of the Parallel Prize, Gillian Carnegie, was later nominated for the Turner Prize and Benedict Carpenter and Gereon Krebber went on to win the prestigious Jerwood Sculpture Prize. Martin Westwood, a former Parallel Prize winner, was featured in the Art Now exhibition at the Tate Britain in 2005.

Nigel Hurst is Director and Chief Executive of the Saatchi Gallery in London. He graduated from Goldsmiths College, London University in 1986 and since then has curated numerous international exhibitions. He joined the Saatchi Gallery as a curator in 1997, working on Sensation at the Royal Academy of Arts, London, the National Galerie at the Hamburger Bahnhof, Berlin and the Brooklyn Museum of Art in New York. More recent exhibitions have focused on Asian contemporary art, including The Revolution Continues: New Art from China (2008), Unveiled: New Art from Middle East (2009), The Empire Strikes Back: Indian Art Today (2010), The Silk Road in collaboration with the City of Lille, France (2011) and Korean Eye (2012). He has also been a member of the Royal Borough of Kensington and Chelsea Public Art Advisory Board since 2009, is a collection advisor for Chelsea & Westminster Hospital and also sits on the Development Council of University of the Arts London.

Chang Tsong-Zung (Johnson Chang) is curator, guest professor of China Academy of Art in Hangzhou, director of Hanart TZ Gallery and board member of Asia Art Archive and Inter-Asia School. He has been active in curating Chinese exhibitions since the 1980s, including China’s New Art Post-1989 (travelling 1993-98), Special Exhibitions at São Paulo Biennial 1996 and Venice Biennale 2001. Major curatorial projects include the Power of the Word series of exhibitions (since 1999), the Yellow Box series of research projects about contemporary art practice and Chinese culture of connoisseurship (since 2004). He co-curator of Guangzhou Triennial 2008 Farewell to Post-Colonialism, West Heavens projects of India-China art and social thought (since 2010), and was co-curator of the 9th Shanghai Biennale 23012, Reactivation.

Sir David Green KCMG was Director-General of the British Council, the UK’s international organisation for educational and cultural relations, from 1999-2007. In 2007 the British Council had 240 centres in 110 countries and a staff complement of 7,500. From 1990-1999 he was Director of Voluntary Service Overseas (VSO). In 1999 VSO had 2,000 volunteers sharing their skills and experience in 60 countries. From 1976-1990 he worked for Save the Children in a variety of roles culminating in the post of Deputy Director-General. After graduating from Cambridge University in 1972, he worked as an art teacher in a comprehensive school in South Yorkshire. He is Chair of The Prince’s School of Traditional Arts, Dartington Hall Trust, Dash Arts and Soumik Datta Arts and on the Board of The Royal Court Theatre and the London University of the Arts; he was awarded the CMG in 1999 and the KCMG in 2005; he is a Freeman of both London and Freetown. He has a strong interest in the visual arts, theatre, international development, cultural relations and is a practicing painter.

Nick Mitzevich, Director, Art Gallery of South Australia since July 2010. He was previously Director of the University of Queensland Art Museum, Brisbane, a position he held from 2007 to 2010. In 2009 he was recognised for his outstanding achievements by receiving the Museum and Gallery Services Queensland 2009 Outstanding Achievement Award. He has curated notable international and national exhibitions, including AES+F The Revolution starts now! (2010), Margaret Olley: Life's journey (2009), Strange Cargo: contemporary art as a state of encounter (2006) and Auto Fetish: the mechanics of desire (2004).

Lee Young Hye, Creative Director, Gwangju Design Biennale is the President of designhouse inc. In 2008 she launched the Strategic Design Institute and in 2007 founded the Digital Design House. Ms Lee has published over 500 books and launched such magazines as The Celebrity in 2013, Men’s Health magazine in 2006, Luxury in 2001, style H in 2005, Home Style & Living in 1987 and DESiGN in 1976.She is the Director of the Gwangiu Design Biennale 2013, is on the Board of Directors for Seoul Design Foundation and a Committee member for Korea CEO Forum and the Korean Marketing Club Association.

Andreї Erofeev is an independent curator and art critic. Formerly Chief Curator at The State Tretyakov Gallery in Moscow, he was also the Head of Contemporary Art at both Tretyakov Gallery and The State Museum Tsaritsyno. During his tenure at both institutions, he put on no less than 40 exhibitions focused on modern and contemporary Russian art. As a researcher and curator, Erofeev has explored modern art through Abstraction: Tendencies of Abstract Art in Moscow 1950-1990 at State Tretyakov Gallery in 2003, and Russian Art from the Abstraction to the Conceptualism at Central House of Artists in Moscow in 1999. More recently, Erofeev curated Pussy Riot and the Russian Tradition of Art Rebellion in Prague, and curated Breaking the Ice: Moscow Art 1960-1980s at London’s Saatchi Gallery. He has curated exhibitions in Paris, including Le cas Pussy Riot at the Palais de Tokyo in Paris, and in Barcelona where he exhibited In Total Disorder: Russian Art Now. With a PhD from the Moscow State University, Erofeev is regarded as a leading scholar in twentieth century and contemporary art from Russia and the SFU region.

Tan Boon Hui, Group Director, Programmes Group of National Heritage Board, is a curator and project director and co-curator for the Singapore Biennale 2013: If the World Changed. From 1 July 2013, he assumed the role of Group Director, Programmes at the National Heritage Board (NHB) overseeing exhibitions, programmers and outreach events across the museums, institutions and divisions of the NHB. Boon Hui is concurrently artistic director for the Singapore Festivarts 2015, an interdisciplinary festival of visual, performing, design and film in France. Prior to this, he was also project director for the Singapore Biennale 2011: Open House and Director of the Singapore Art Museum (SAM) from 2009 to 2013. In the latter role, he oversaw the transformation of SAM into a leading centre for contemporary Southeast Asian and Asian art. In 2011, he co-curated the landmark exhibition of contemporary art from Southeast Asia Negotiating Home History and Nation. During his tenure as head of programming at the newly re-opened National Museum of Singapore from 2006 to 2009, he has also created large scale festivals and events such as the Night Festival, the Children’s Season (interactive exhibition and performing arts festival for young audiences) and the first major season of contemporary visual and performing arts from the Arab World and Turkey-Under the Crescent Moon. From 1989 to 2002, he was Assistant Curator for Southeast Asia at the Asian Civilisations Museums where he was responsible for the Peranakan Chinese and Malay world collections. From 2002-2005, he handled international development and Visual and Literary arts development at the National Arts Council.


About Prudential:

Prudential Corporation Asia is a business unit of Prudential plc (United Kingdom)*, comprising its life insurance operations in Asia, and its asset management business, Eastspring Investments. It is headquartered in Hong Kong.

Prudential is a leading life insurer that spans 13 markets in Asia, covering Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, The Philippines, Singapore, Taiwan, Thailand and Vietnam. Prudential has a robust multi-channel distribution platform providing a comprehensive range of savings, investment and protection products to meet the diverse needs of Asian people.

Eastspring Investments is one of the region’s largest asset managers with operations in 11 markets plus offices in North America and Europe. It has £62 billion (about US$94b) in assets under management (as at 30 June 2013), managing funds across a range of asset classes including equities and fixed income.

For more information, please visit

*Prudential plc is incorporated in England and Wales, and its affiliated companies constitute one of the world's leading financial services groups. It provides insurance and financial services through its subsidiaries and affiliates throughout the world. It has been in existence for 165 years and has £427 billion in assets under management (as at 30 June 2013). Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.

Prudential plc is listed on the stock exchanges of London (PRU.L), Hong Kong (2378.HK), Singapore (K6S.SG) and New York (PUK.N).


About Prudential Assurance Company Singapore (Pte) Limited (Prudential Singapore):

Prudential Singapore, an indirect wholly-owned subsidiary of UK-based Prudential plc, is one of the top life insurance companies in Singapore. We are one of the market leaders in investment-linked plans with close to S$8.0 billion funds managed under PRULink funds as at 30 June 2013. With a rich history that has spanned more than 80 years, Prudential Singapore now has a dedicated team of more than 3,400 financial consultants and over 800 employees. We are committed to serving the needs of more than 760,000 policyholders with over 1.9 million policies.

Prudential Singapore is the first life insurer in Singapore to be named Asia's Life Insurance Company of the Year in 2000. We were also presented with the Gold Award in Reader’s Digest Trusted Brands for five consecutive years from 2007 to 2011 and the May Day Model Partnership Award in 2009. In 2010, we emerged as one of the top insurers in Singapore in the Customer Satisfaction Index, which is a national barometer that tracks 104 companies from eight sectors. Since 2007, we have been conferred the People Developer Award by SPRING Singapore for our efforts in training and developing employees. In 2013, Prudential Singapore was presented with Asia’s Employer of the Year Brand Award by the Branding Institute and the World HRD Congress.


About Suntec City:

Suntec City is the official host venue sponsor of the Prudential Eye Awards. Since 1995, Suntec Singapore has been a positive influence on the MICA business in Singapore, South East Asia and beyond. A world-renowned international venue with the perfect location, the right space, a high level of flexibility and cutting-edge technology that is supported by qualified, motivated and service-orientated people, Suntec Singapore is the venue of choice for meetings, conventions and exhibitions. Suntec Singapore has successfully hosted more than 19,600 events.


About the Global Eye Programme:

Parallel Contemporary Art collaborated with the Saatchi Gallery to launch the Global Eye Programme in 2008. The Korean Eye, Indonesian Eye and Hong Kong Eye exhibitions have since provided young artists with platforms from which to showcase their artistic talent, through touring exhibitions and features in published catalogues. To date, the Global Eye Programme has held 17 exhibitions worldwide, and been viewed by over two million people.


About Parallel Contemporary Art:

Parallel Contemporary Art is a not-for-profit organisation dedicated to supporting emerging artists. It was founded by David and Serenella Ciclitira who have been collectors and patrons of contemporary art for over two decades; 23 years ago they founded two annual awards at the Royal College of Art, London. The Parallel Award for painting and the Serenella Ciclitira Scholarship for sculpture still provide valuable support and stipe-ends for graduating fine artists. Through their love of travel and discovering new artist talent, they realised young artists in many parts of Asia were under supported and going unnoticed. About Saatchi Gallery: The Saatchi Gallery was founded in 1985 with the aim of bringing contemporary art to as wide an audience as possible and make it accessible by providing an innovative platform for emerging artists to show their work. Over the last four years the Saatchi Gallery has hosted ten out of the top 15 most visited exhibitions in London, according to The Art Newspaper’s survey of international museum attendance, and is also ranked amongst the world’s top three most liked museums on Facebook and Twitter by Museum Analytics. The Saatchi Gallery’s website has become a global meeting place for people interested in contemporary art.


About the British Council:

The British Council creates international opportunities for the people of the UK and other countries and builds trust between them worldwide. We are a Royal Charter charity, established as the UK’s international organisation for educational opportunities and cultural relations. Our 7,000 staff in over 100 countries work with thousands of professionals and policy makers and millions of young people every year through English, arts, education and society programmes. For more information, please visit: You can also keep in touch with the British Council through and

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