{"slug":"bernie-lim","pageUrl":"/pruadviser/bernie-lim.html","name":"Bernie Lim","firstName":"Bernie","lastName":"Lim","greeting":"<h1><small>Hello!</small>I’m {0} {1}</h1>","image":"/content/dam/prudential-aem-lbu/pacs/en/project/prudential/microsites/dynamic-fc/profile/2020/05/11/05/56/bernie-lim.jpeg","profileImage":"/content/dam/prudential-aem-lbu/pacs/en/project/prudential/microsites/dynamic-fc/profile/2020/05/11/05/56/bernie-lim.jpeg","agentNumber":"07771","dateOfJoining":"2000-11-12T16:00:00Z","email":"bernielim@pruadviser.com.sg","aboutMe":"Having worked as a Financial Consultant at Prudential Singapore for almost 20 years, I have witnessed first-hand the importance of financial planning in building and securing one’s financial future. I am committed to helping my clients buil","aboutMeBriefContent":"Having worked as a Financial Consultant at Prudential Singapore for almost 20 years, I have witnessed first-hand the importance of financial planning in building and securing one’s financial future. I am committed to helping my clients build and protect their wealth well after their retirement. I am aware of the sensitivities of financial planning and how to manage them. Nothing is more important to me than cultivating meaningful relationships. 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Life on a longer runway","description":"Dr Caroline Low on what it takes to age well — physically, emotionally and mentally.","summary":"Dr Caroline Low on what it takes to age well — physically, emotionally and mentally.","image":"/content/dam/prudential-aem-lbu/pacs/en/project/prudential/microsites/opus/opus_v2_assets/image/article/banner4.jpg","legacyUrl":"/content/prudential-aem-lbu/pacs/en/priority-programme/opus/articles/are-you-ready-for-100---life-on-a-longer-runway","pagePath":"/content/prudential-aem-lbu/pacs/en/priority-programme/opus/articles/are-you-ready-for-100---life-on-a-longer-runway","url":"/priority-programme/opus/articles/are-you-ready-for-100---life-on-a-longer-runway.html","href":"/priority-programme/opus/articles/are-you-ready-for-100---life-on-a-longer-runway.html"}],"solutions":[{"key":"savings","title":"Savings","description":"Save for life's big moments with our endowments, retirement and education insurance savings plans.","summary":"Save for life's big moments with our endowments, retirement and education insurance savings plans.","image":"/content/dam/prudential-aem-lbu/pacs/en/prudential/images/home/savings.jpg"},{"key":"protection","title":"Protection","description":"Safeguard your loved ones against life's uncertainties with our personal accident, mortgage, critical illness and life insurance plans.","summary":"Safeguard your loved ones against life's uncertainties with our personal accident, mortgage, critical illness and life insurance plans.","image":"/content/dam/prudential-aem-lbu/pacs/en/prudential/images/home/protection.jpg"},{"key":"investment","title":"Investment","description":"Plan for your future and grow your wealth with our investment-linked plans and investment-linked funds","summary":"Plan for your future and grow your wealth with our investment-linked plans and investment-linked funds","image":"/content/dam/prudential-aem-lbu/pacs/en/prudential/images/home/investment.jpg"}],"quotes":[],"socialLinks":[],"getInTouch":{"title":"Get In Touch","description":"* Required fields","productInterests":[{"displayLabel":"Medical","apiValue":"Medical"},{"displayLabel":"Savings","apiValue":"Savings"},{"displayLabel":"Protection","apiValue":"Protection"},{"displayLabel":"Investment","apiValue":"Investment"},{"displayLabel":"Other","apiValue":"Other"}],"policyOwnerQuestion":"Are you a PRU Policy Owner?","euResidentQuestion":"Are you a EU resident?","euResidentText":"<p>I understand that if I am an European Union (“EU”) resident individual (i.e. my residential address is based in any of the EU countries), I can refer to Prudential General Data Protection Regulation (“GDPR”) Privacy Notice (which is available at <a href=\"/en/GDPR-Notice/\" style=\"\tcolor: blue;\n\">https://www.prudential.com.sg/GDPR-Notice</a>) for more information on the rights available to me under the GDPR.</p>","consentSummaryPrefix":"By submitting this form, I confirm that I have read, understood and given my","consentWord":"consent","consentDetailsHtml":"<p><u style=\"\tmargin-top: 5.0px;\n\">Consent </u></p>\n<p>For Prudential Assurance Company Singapore and its related corporations, respective representatives, agents, third party service providers, contractors and/or appointed distribution/business partners (collectively referred to as “Prudential”) to collect, use, disclose and/or process my/our personal data for the purpose of contacting me about products and services distributed, marketed and/or introduced by Prudential through marketing activities via all channels including but not limited to SMS, Social Media, In-app Push Notification, Phone Call etc and perusing my contact details which Prudential has in its records from time to time and in accordance to the <a href=\"/en/privacy-notice/\" target=\"_blank\" style=\"\tcolor: blue;\n\" rel=\"noopener noreferrer\">Privacy Notice</a> given.</p>\n<p>I hereby expressly understand and agree that my given consent(s) herein do not supersede or replace any other consents and/or previous consents which I may have previously given to Prudential in respect of my personal data and is without prejudice to any legal rights available to Prudential to collect, use or disclose my personal data. </p>\n<p><b>For existing customers: </b></p>\n<p>I understand that I can refer to Prudential's Privacy Notice, which is available at <a href=\"/en/privacy-notice/\" target=\"_blank\" style=\"\tcolor: blue;\n\" rel=\"noopener noreferrer\">https://www.prudential.com.sg/Privacy-Notice</a> for more information on contacting Prudential for feedback, access, correction and withdrawal on the use of my personal data </p>\n<p><b>For individuals who are new to Prudential: </b></p>\n<p>I understand that I will receive a notification through email or SMS on how I can provide feedback and request to access, correct and withdraw the use of my personal data.</p>","successMessage":"Thank You for Submitting the Form","errorMessage":"Sorry, something went wrong. Please try again later.","recaptchaSiteKey":"6LeM_14sAAAAAB2AZXQrpQDbVDBWhB4FjSfU04ef","submission":{"payloadType":"form","formDetails":{"postDetails":{"endpoint":"PACS_LEAD_API_URL"},"leadFields":{"Campaign__c":"7012w0000013SNTAA2","OwnerID":"00G2w000002w1KVEAY","RecordTypeId":"0127F000000yo2rQAA","Lead_Rating__c":"Hot","Lead_Source_Detail__c":"Corporate Website","Lead_Sub_Source__c":"Conduct of Surveys","Entry_Point__c":"Corporate Website","Country_Code__c":"65_SGP"},"mailDetails":{"enabled":true,"template":"/content/dam/prudential-aem-lbu/pacs/en/email-template/adviser-lead-template.html","to":"digitalmarketing@prudential.com.sg","subject":"PruAdviser Get In Touch Enquiry"}}},"recaptcha":{"siteKey":"6LeM_14sAAAAAB2AZXQrpQDbVDBWhB4FjSfU04ef"},"email":"bernielim@pruadviser.com.sg"},"opusSection":{"title":"Opus","contentHtml":"","image":"","mobileImage":"","linkUrl":"#getintouch","linkText":"Get in Touch","showLink":true}}