As of 19th July 2021, we have updated our Privacy Notice which is available at our corporate website -

New LIA Guidelines :Our Singapore-dollar (SGD) denominated Participating policies from 1 July 2021 will show updated illustrated investment rates of return, in accordance with the changes in LIA Guidelines on Policy Illustrations 2021. This change does not affect existing customers with policies submitted before 1 July 2021. For more information, please click here.

IMPORTANT NOTICE: Our Customer Service Centre at Marina One, is currently available by appointment only. Starting 1 Jun 2021, we will no longer accept cash payments. Enrol for payments via DBS/POSB GIRO or Credit Card at For more payment options, click click here.

IMPORTANT NOTICE : For more information on COVID-19 related reliefs please click here.

PRUACCESS: In accordance with PDPC's Advisory Guidelines on the PDPA for NRIC and other National Identification numbers, we will no longer be using NRIC/passport numbers/FIN for login purposes from 1 Aug 2019. If you have yet to create a user ID, please click here.

Prudential x SuperM

Join the #WeDODanceSG Challenge

Take part in our #WeDODanceSG Challenge on Facebook, Instagram or TikTok, and stand a chance to win a variety of amazing #PRUxSuperM prizes!
SuperM dancing

How to join:

1. Watch our SuperM dance tutorials on our Facebook, Instagram and/or TikTok.

2. Post your dance video on Facebook, Instagram and/or TikTok and tag @prudentialsingapore with the hashtags #WeDO, #PRUxSuperM and #WeDODanceSG.

Competition duration:

16 April to 21 May 2021

T&Cs Apply

Bi-weekly prize:

Every two weeks, we will select 10 lucky winners from the #WeDODanceSG Challenge videos on Facebook, Instagram and TikTok to win exclusive Prudential x SuperM merchandise such as Virtual Concert Tickets, Caps, Tote Bags, Water Bottles and Lanyards.
View Prize List

Selection criteria:

We will select 10 lucky winners at the end of each 2-week deadline set out below. They will be chosen by a combination of their dance skills, creativity and flair. All rights reserved by Prudential Assurance Company Singapore.
T&Cs Apply

SuperM concrete wall background

Join our dance community

Meet like-minded people and inspire each other to start dancing and have fun.
Discover more

See how #WeDo Dance