At Prudential, we committed to #DOgood and support our communities. We want to build strong foundations for an inclusive society with our outreach initiatives that brings about a positive and lasting impact. During SG Cares Giving Week 2020, we played our part and contributed what we can to make a difference and gave back to the community with the following initiatives:

e-gift programee

Boys’ Brigade Share-a-Gift Project

The Boys’ Brigade Share-a-Gift Project, which has been running for 33 years, is a donation drive that seeks to help the under privileged by collecting food items and fulfilling the Christmas wishes of beneficiaries.

2020 was the 12th consecutive year that Prudential was back as the Presenting Sponsor for the Boy’s Brigade Share-a-Gift project, pledging a total of S$200,000 to help vulnerable seniors and families who were facing food security and financial challenges. Prudential’s volunteers packed and delivered food hampers to these beneficiaries and reached out to 650 low-income families in the KidSTART programme and 2,000 vulnerable senior beneficiaries to support them in leading fulfilling lives.

The Spark Kindness Movement

Our customers had joined us to light up the lives of the under-served community through the #SparkKindnessMovement’s policy-matching scheme with purchases of a PRUActive Protect or PRUCancer 360 policy in the month of December 2020. Their policies had paid it forward for Prudential to provide complimentary Accidental Death Insurance Coverage of S$10,000 to 3,022 parents of low-income families supported by our community partner, AMKFSC Community Services Limited. This S$10,000 will go a long way in providing a silver of hope to secure a future for the children from these families by enabling them to continue education, and giving them a chance at equal opportunity.

With the support of our customers, this movement had helped provided support to the underprivileged families to tide through some of life’s difficulties, and narrowed their protection gap by providing financial assistance in the event of unfortunate demise.

Together, let’s continue to #DOgood.


spark kindness

FAQs for Spark Kindness Movement

Who does it cover?

The complimentary Accidental Death Insurance Coverage covers eligible parents from low-income family receiving social assistance from our community partner, AMKFSC Community Services Limited (AMKFSC). Both parents in the same family are eligible for this complimentary coverage if they:

  • Are Singaporean, Permanent Resident or transnational families with Singaporean children.
  • Are aged between 18 to 64 age last birthday
  • Have at least one child aged 0 to 18 years old.
  • Needy families due to circumstantial concerns may be considered on case-by-case basis.

What does it provide?

A 1-year renewable Accidental Death Insurance Coverage of S$10,000. In the unfortunate accidental death of the eligible parent, Prudential pays out S$10,000 upon approval of the claim.

Who is AMKFSC?

AMKFSC is a leading community-based social service agency, which provides a holistic range of services to support children, youths, families and seniors at multiple touchpoints across Singapore. AMKFSC operates four family service centres across Ang Mo Kio, Sengkang and Punggol.

How can I participate in the Spark Kindness Movement?

Purchase PRUActive Protect or PRUCancer 360 policy during the campaign period from 1 December 2020 to 31 December 2020 to be eligible for the policy matching scheme. The policy must be submitted to and incepted by Prudential during the campaign period.

How will I know if my policy has paid it forward?

Policyowners will receive an email notification within 1 month from the campaign end date.

Keen to find out more about PRUActive Protect, PRUCancer 360 or The Spark Kindness Movement? Get in touch with us today.

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