As of 19th July 2021, we have updated our Privacy Notice which is available at our corporate website -

IMPORTANT NOTICE: From 1 June 2021, our Customer Service Centre at Marina One no longer accepts cash payments and is available for walk-in by appointment only. You can also chat with us over a video call by booking a slot. To make payments, please visit

New LIA Guidelines :Our Singapore-dollar (SGD) denominated Participating policies from 1 July 2021 will show updated illustrated investment rates of return, in accordance with the changes in LIA Guidelines on Policy Illustrations 2021. This change does not affect existing customers with policies submitted before 1 July 2021. For more information, please click here.

IMPORTANT NOTICE: Our Customer Service Centre at Marina One, is currently available by appointment only. Starting 1 Jun 2021, we will no longer accept cash payments. Enrol for payments via DBS/POSB GIRO or Credit Card at For more payment options, click click here.

IMPORTANT NOTICE : For more information on COVID-19 related reliefs please click here.

PRUACCESS: In accordance with PDPC's Advisory Guidelines on the PDPA for NRIC and other National Identification numbers, we will no longer be using NRIC/passport numbers/FIN for login purposes from 1 Aug 2019. If you have yet to create a user ID, please click here.

They say the person at the top of the mountain didn’t fall there. Perhaps it’s time to relax, enjoy the view and let others do the work for you. With products designed to protect you and your assets, start with a bespoke, comprehensive financial plan from Prudential.

Keyman Insurance      Asset Management      Retirement Planning      Succession Planning


Keyman Insurance


The cornerstone of a successful company often comprises a few key people who provide the leadership and vision that drive growth. Should the unthinkable happen, the loss of even one of you could be devastating to the company.

Keyman protection helps to fill the vacuum left by the loss of a key appointment holder by covering critical expenses. It is also an attractive incentive to entice your core team members to stay with the company.

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Asset Management


You’ve worked for this all your life, now make your wealth work for you. Prudential Singapore will do our best to help you grow your wealth by offering holistic financial planning that ensures your finances are taken care of.

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Retirement Planning


Time and tide wait for no man. In a rapidly aging society, not only do you have to care for your own health but also that of your dependants. In fact, 77% of High Net Worth individuals in China live in nuclear families with a child to care for in addition to an average of 3 elderly family members*.

By availing yourself of first class advice from both financial and medical experts in Singapore, you’ll be ensuring your physical and fiscal well-being for years to come.

*Source: Retirement Planning and Healthcare of Chinese HNWIs 2016, Hurun Report & Taikang.

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Succession Planning


A succession plan keeps your assets in the family and distributes them as you see fit. Freed from concerns over wealth transmission, you’ll be spending more time on the golf course with your friends and less time in lawyers’ offices tussling over who gets what.

To ensure the equitable distribution of your assets, consider using an insurance policy. With 85 years’ experience in Singapore, Prudential is uniquely placed to advise you on what best suits you.

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The information on this website is not a contract of insurance and all data shown here are for informational purposes only. Whilst Prudential Assurance Company Singapore (Pte) Limited ("Prudential") has made every effort to use reliable sources, we are not able to independently verify the accuracy of the data used herein. Customers should not rely solely on the information set out in this website in making a decision to enter into any transaction as nothing contained herein constitutes financial, investment or any other professional advice. We recommend that customers seek advice from a Prudential Financial Consultant. To the fullest extent allowed under the laws of Singapore, Prudential does not warrant and hereby disclaims any warranty as to the accuracy, reliability, currentness, non-infringement or fitness for any particular purpose of any contents of this website. The information contained on this website is only for use in the Republic of Singapore and cannot be interpreted as being provided outside of the Republic of Singapore or persuading any consumers outside of the Republic of Singapore to buy any insurance product. This website does not form part of any individual's policy contract or advice, invitation or suggestion to purchase any insurance contract or engage in any similar transaction that is stated in this website. Information is correct as at 22 March 2017.

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