IMPORTANT NOTICE: Our Prudential Customer Service Centre on the 1st Floor of Marina One, East Tower will be opened by appointment only, from 2 June 2020. To ensure your safety, we have put safe management measures in place. For more information on COVID-19 relief measures please click here.

IMPORTANT NOTICE: Prudential announced the roll out of PRUCare Package to provide cash benefits for those quarantined or hospitalised due to the COVID-19, as well as aid for SMEs whose businesses are affected by the disease. Find out more

LIA Critical Illnesses (CI) Framework 2019 : In accordance to LIA Critical Illness (CI) Framework 2019, Prudential Singapore’s policies purchased from 26 August 2020 will adhere to the updated list of critical illnesses definitions. For more information, speak to your Prudential Financial Consultant today.

PRUACCESS: In accordance with PDPC's Advisory Guidelines on the PDPA for NRIC and other National Identification numbers, we will no longer be using NRIC/passport numbers/FIN for login purposes from 1 Aug 2019. If you have yet to create a user ID, please click here.

Changes to the way you’ll receive your letters: From Aug-20, we'll begin sending letters such as payment and renewal notices, payout letters and more, digitally instead of via mail. Eligible customers will receive an SMS whenever there is an e-letter for you. For more info, please click here.

IMPORTANT NOTICE : As of 25 August 2020, we have updated our Privacy Notice which is available at our corporate website. Find out more here.

They say the person at the top of the mountain didn’t fall there. Perhaps it’s time to relax, enjoy the view and let others do the work for you. With products designed to protect you and your assets, start with a bespoke, comprehensive financial plan from Prudential.

Keyman Insurance      Asset Management      Retirement Planning      Succession Planning


Keyman Insurance


The cornerstone of a successful company often comprises a few key people who provide the leadership and vision that drive growth. Should the unthinkable happen, the loss of even one of you could be devastating to the company.

Keyman protection helps to fill the vacuum left by the loss of a key appointment holder by covering critical expenses. It is also an attractive incentive to entice your core team members to stay with the company.

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Asset Management


You’ve worked for this all your life, now make your wealth work for you. Prudential Singapore will do our best to help you grow your wealth by offering holistic financial planning that ensures your finances are taken care of.

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Retirement Planning


Time and tide wait for no man. In a rapidly aging society, not only do you have to care for your own health but also that of your dependants. In fact, 77% of High Net Worth individuals in China live in nuclear families with a child to care for in addition to an average of 3 elderly family members*.

By availing yourself of first class advice from both financial and medical experts in Singapore, you’ll be ensuring your physical and fiscal well-being for years to come.

*Source: Retirement Planning and Healthcare of Chinese HNWIs 2016, Hurun Report & Taikang.

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Succession Planning


A succession plan keeps your assets in the family and distributes them as you see fit. Freed from concerns over wealth transmission, you’ll be spending more time on the golf course with your friends and less time in lawyers’ offices tussling over who gets what.

To ensure the equitable distribution of your assets, consider using an insurance policy. With 85 years’ experience in Singapore, Prudential is uniquely placed to advise you on what best suits you.

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The information on this website is not a contract of insurance and all data shown here are for informational purposes only. Whilst Prudential Assurance Company Singapore (Pte) Limited ("Prudential") has made every effort to use reliable sources, we are not able to independently verify the accuracy of the data used herein. Customers should not rely solely on the information set out in this website in making a decision to enter into any transaction as nothing contained herein constitutes financial, investment or any other professional advice. We recommend that customers seek advice from a Prudential Financial Consultant. To the fullest extent allowed under the laws of Singapore, Prudential does not warrant and hereby disclaims any warranty as to the accuracy, reliability, currentness, non-infringement or fitness for any particular purpose of any contents of this website. The information contained on this website is only for use in the Republic of Singapore and cannot be interpreted as being provided outside of the Republic of Singapore or persuading any consumers outside of the Republic of Singapore to buy any insurance product. This website does not form part of any individual's policy contract or advice, invitation or suggestion to purchase any insurance contract or engage in any similar transaction that is stated in this website. Information is correct as at 22 March 2017.

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