PRU Service Mark (PSM) is a new regional accreditation programme which recognises service champions amongst Agency Leaders and Financial Consultants who have achieved a defined standard of customer service excellence. Co-branded with LIMRA – a leading international research and professional development brand in the financial service industry, the PSM award increases their credibility as Prudential Financial Consultants, and provides a higher value proposition to our customers.
What our customers have to
say about our PSM winners