IMPORTANT NOTICE: Our Prudential Customer Service Centre on the 1st Floor of Marina One, East Tower will be opened by appointment only, from 2 June 2020. To ensure your safety, we have put safe management measures in place. For more information on COVID-19 relief measures please click here.

LIA Critical Illnesses (CI) Framework 2019 : In accordance to LIA Critical Illness (CI) Framework 2019, Prudential Singapore’s policies purchased from 26 August 2020 will adhere to the updated list of critical illnesses definitions. For more information, speak to your Prudential Financial Consultant today.

PRUACCESS: In accordance with PDPC's Advisory Guidelines on the PDPA for NRIC and other National Identification numbers, we will no longer be using NRIC/passport numbers/FIN for login purposes from 1 Aug 2019. If you have yet to create a user ID, please click here.

Changes to the way you’ll receive your letters: From Aug-20, we'll begin sending letters such as payment and renewal notices, payout letters and more, digitally instead of via mail. Eligible customers will receive an SMS whenever there is an e-letter for you. For more info, please click here.

Enhancing Financial Literacy among Children

Financial literacy for children

One way to help people get the most out of life is to equip them with sound money management skills from young.

At Prudential, we do this through Cha-Ching - an award-winning financial literacy programme that instills good financial habits and promotes financial responsibility in children.

The programme was developed by Prudence Foundation, in partnership with Cartoon Network Asia and award-winning children’s education specialist, Dr. Alice Wilder. Cha-Ching takes an engaging approach to teach children four fundamental money management concepts: Earn, Save, Spend and Donate. Each Cha-Ching video uses the best practices in learning theory to help children learn through songs and real-life scenarios.

The Cha-Ching Curriculum, created in partnership with JA Asia Pacific, is taught across Asia and Africa, reaching over 600,000 students to date.

Volunteers from Prudential Singapore are trained by JA Singapore to deliver the Cha-Ching Curriculum to children from community partners and recruited through the JA Singapore’s school network and partners.