IMPORTANT NOTICE: Our Prudential Customer Service Centre on the 1st Floor of Marina One, East Tower will be opened by appointment only, from 2 June 2020. To ensure your safety, we have put safe management measures in place. For more information on COVID-19 relief measures please click here.

LIA Critical Illnesses (CI) Framework 2019 : In accordance to LIA Critical Illness (CI) Framework 2019, Prudential Singapore’s policies purchased from 26 August 2020 will adhere to the updated list of critical illnesses definitions. For more information, speak to your Prudential Financial Consultant today.

PRUACCESS: In accordance with PDPC's Advisory Guidelines on the PDPA for NRIC and other National Identification numbers, we will no longer be using NRIC/passport numbers/FIN for login purposes from 1 Aug 2019. If you have yet to create a user ID, please click here.

Changes to the way you’ll receive your letters: From Aug-20, we'll begin sending letters such as payment and renewal notices, payout letters and more, digitally instead of via mail. Eligible customers will receive an SMS whenever there is an e-letter for you. For more info, please click here.

Promoting Early Childhood Care and Development

Healthy with KidSTART

Helping people get the most out of life begins with helping the very young build a strong foundation.

With this in mind, we started Healthy with KidSTART in partnership with the Early Childhood Development Agency (ECDA). With this programme, we want to promote the importance of early childhood care and development among low-income families.

In 2020, 800 KidSTART families received food and resources on early childhood nutrition to help them prepare nutritious meals for their children.

These families are also connected through Pulse Communities, a digital community platform, where they can obtain information on health and nutrition, as well as videos of simple recipes and tips on buying the right food for young children.