Awards structure

Ranking Awards

Financial Consultants

  • Financial Consultant/Wealth Manager of the Year

    Winners

    • Qualifying Financial Consultants and Wealth Managers

      Top 10 FCs or WMs with the highest qualifying PRUCredit$.

    • Qualifying Criteria

      • At least a Premier Gold Award Qualifier of the Premier Financial Consultant Award.
      • Annualised RP from EBS to be capped at $120,000.
      • Open to FCs and WMs across all ranks*

      *All ranks refer to Financial Consultant (FC), Wealth Manager (WM), Senior Financial Consultant (SFC), Senior Wealth Manager (SWM), Executive Financial Consultant (EFC), Executive Wealth Manager (EWM), Master Financial Consultant (MFC) and Senior Executive Wealth Manager (SEWM).

  • Rookie Financial Consultant of the Year

    Winners

    • Qualifying Financial Consultants

      Top 3 FCs appointed from 1 January 2023 with the highest qualifying PRUCredit$.

    • Qualifying Criteria

      • At least a Premier Bronze Award Qualifier of the Premier Financial Consultant Award.
      • Annualised RP from EBS to be capped at $120,000.

      Previous top 3 winners of this category are not eligible and will run under the Financial Consultant/Wealth Manager of the Year Category.
      2023/2024 Sprinters and returning Wealth Managers are not eligible for this award.

  • Senior Financial Consultant of the Year

    Winners

    • Qualifying Financial Consultants

      • Top 3 SFCs with the highest qualifying PRUCredit$.
      • Rank as of 31 December 2024 must be a SFC.

    • Qualifying Criteria

      • At least a Premier Bronze Award Qualifier of the Premier Financial Consultant Award.
      • Annualised RP from EBS to be capped at $120,000.

  • Executive Financial Consultant of the Year

    Winners

    • Qualifying Financial Consultants

      • Top 3 EFCs with the highest qualifying PRUCredit$.
      • Rank as of 31 December 2024 must be an EFC.

    • Qualifying Criteria

      • At least a Premier Bronze Award Qualifier of the Premier Financial Consultant Award.
      • Annualised RP from EBS to be capped at $120,000.

  • Master Financial Consultant of the Year

    Winners

    • Qualifying Financial Consultants

      • Top 3 MFCs with the highest qualifying PRUCredit$.
      • Rank as of 31 December 2024 must be a MFC.

    • Qualifying Criteria

      • At least a Premier Bronze Award Qualifier of the Premier Financial Consultant Award.
      • Annualised RP from EBS to be capped at $120,000.

  • Financial Consultant/Wealth Manger of the Year (Enterprise Business Solutions)

    Winners
    • Top 3 FCs or WMs with the highest qualifying production of Enterprise Solutions PRUCredit$.

  • Financial Consultant/Wealth Manger of the Year (Protection)

    Winner
    • Top 3 FCs or WMs with the highest qualifying production of Protection PRUCredit$ products.
    • Protection Category to include production from Medical, Protection and Riders category.

  • Financial Consultant/Wealth Manager of the Year (Life Club Sum Assured)

    Winners
    • Top 3 FCs or WMs with the highest qualifying total Sum Assured.

  • Financial Consultant/Wealth Manager of the Year (Shield) NEW

    Winners
    • Top 3 FCs or WMs with the highest qualifying production of PRUShield products PRUCredit$.

Wealth Managers

  • Financial Consultant/Wealth Manager of the Year

    Winners

    • Qualifying Financial Consultants and Wealth Managers

      Top 10 FCs or WMs with the highest qualifying PRUCredit$.

    • Qualifying Criteria

      • At least a Premier Gold Award Qualifier of the Premier Financial Consultant Award.
      • Annualised RP from EBS to be capped at $120,000.
      • Open to FCs and WMs across all ranks*

      *All ranks refer to Financial Consultant (FC), Wealth Manager (WM), Senior Financial Consultant (SFC), Senior Wealth Manager (SWM), Executive Financial Consultant (EFC), Executive Wealth Manager (EWM), Master Financial Consultant (MFC) and Senior Executive Wealth Manager (SEWM).

  • Rookie Wealth Manager of the Year

    Winners

    • Qualifying Financial Consultants

      Top 3 WMs appointed from 1 January 2023 with the highest qualifying PRUCredit$.

    • Qualifying Criteria

      • At least a Premier Bronze Award Qualifier of the Premier Financial Consultant Award.
      • Annualised RP from EBS to be capped at $120,000.

      Previous top 3 winners of this category are not eligible and will run under the Financial Consultant/Wealth Manager of the Year Category.
      2023/2024 Sprinters and returning Wealth Managers are not eligible for this award.
      Cross-over Wealth Managers who were appointed with PACS before 1 Jan 2023 are not eligible for this award.

  • Senior Wealth Manager of the Year

    Winners

    • Qualifying Wealth Manager

      • Top 3 SWMs with the highest qualifying PRUCredit$.
      • Rank as of 31 December 2024 must be a SWM.

    • Qualifying Criteria

      • At least a Premier Bronze Award Qualifier of the Premier Wealth Manager Award.
      • Annualised RP from EBS to be capped at $120,000.

  • Executive Wealth Manager of the Year

    Winners

    • Qualifying Wealth Manager

      • Top 3 EWMs with the highest qualifying PRUCredit$.
      • Rank as of 31 December 2024 must be a EWM.

    • Qualifying Criteria

      • At least a Premier Bronze Award Qualifier of the Premier Wealth Manager Award.
      • Annualised RP from EBS to be capped at $120,000.

  • Senior Executive Wealth Manager of the Year

    Winners

    • Qualifying Wealth Manager

      • Top 3 SEWMs with the highest qualifying PRUCredit$.
      • Rank as of 31 December 2024 must be a SEWM.

    • Qualifying Criteria

      • At least a Premier Bronze Award Qualifier of the Premier Wealth Manager Award.
      • Annualised RP from EBS to be capped at $120,000.

  • Financial Consultant/Wealth Manger of the Year (Enterprise Business Solutions)

    Winners
    • Top 3 FCs or WMs with the highest qualifying production of Enterprise Solutions PRUCredit$.

  • Financial Consultant/Wealth Manger of the Year (Protection)

    Winners
    • Top 3 FCs or WMs with the highest qualifying production of Protection PRUCredit$ products.
    • Protection Category to include production from Medical, Protection and Riders category.

  • Financial Consultant/Wealth Manager of the Year (Life Club Sum Assured)

    Winners
    • Top 3 FCs or WMs with the highest qualifying total Sum Assured.

  • Financial Consultant/Wealth Manager of the Year (Shield)

    Winners
    • Top 3 FCs or WMs with the highest qualifying production of PRUShield products PRUCredit$.

Agency Leaders

  • Agency of the Year

    Winners

    • Agency of the Year (GAM)

      Top 3 in each of the following categories with the highest qualifying PRUCredit$^:

      • Financial Services Director or
      • Senior Financial Services Manager
      • Financial Services Manager

      2024 Sprinters and returning Agency Leaders are not eligible for this award in the year of appointment

    • Agency of the Year (GAL)

      Top 3 in each of the following categories with the highest qualifying PRUCredit$^:

      • Financial Services Director (including SFSD)
      • Senior Financial Services Manager
      • Financial Services Manager

      2024 Sprinters and returning Agency Leaders are not eligible for this award in the year of appointment
      ^ PRUCredit$ is based on direct unit production

    • Qualifying Criteria

      • At least a Premier Silver Award Qualifier.
      • Annualised RP from EBS to be capped at $120,000.

  • Group Agency of the Year

    Winners

    • Group Agency of the Year (GAM)

      • Top 3 Group Financial Services Director (GFSD)* with the highest qualifying PRUCredit$.

      2024 Sprinters and returning Agency Leaders are not eligible for this award (appointed in production year 2024).

    • Group Agency of the Year (GAL)

      • Top 3 Group Agency Leader (GAL)# with the highest qualifying PRUCredit$.

      2024 Sprinters and returning Agency Leaders are not eligible for this award (appointed in production year 2024).

    • Qualifying Criteria

      • At least a Premier Silver Award Qualifier.
      • Annualised RP from EBS to be capped at $120,000.

      * GFSD is by GAM Group and includes Non-GAM units
      # GALs are Tier 3 Group Agency Leaders (excluding GFSD).
      The calculation for a GAL’s Group Production excludes Units undergoing “Buy-Out”

  • Rookie Agency of the Year

    Winners

    • Rookie Agency of the Year (GAM)

      • Top 3 AFSMs promoted in 2024 with the highest qualifying PRUCredit$.

      2024 Sprinters and returning Agency Leaders are not eligible for this award (appointed in production year 2024).

    • Rookie Agency of the Year (GAL)

      • Top 3 AFSMs promoted in 2024 with the highest qualifying PRUCredit$.

      2024 Sprinters and returning Agency Leaders are not eligible for this award (appointed in production year 2024).

    • Qualifying Criteria

      • At least a Premier Bronze Award Qualifier.
      • Annualised RP from EBS to be capped at $120,000.

  • Agency Quality Award

    Winners

    • Qualifying Agency Leaders or FA Leaders

      • Top 3 ALs or FALs appointed on or before 1 February 2023 with the highest Average Premium Payment Rate.

    • Qualifying Criteria

      • At least a Premier Bronze Award Qualifier.
      • Annualised RP from EBS to be capped at $120,000.

      In the event of a tie in Average Premium Payment Rate, the Agency Leader or FA Leader with the highest qualifying PRUCredit$ will be the winner.

  • Premier Recruiter Award

    Winners

    • Qualifying Agency Leaders or FA Leaders UPDATED

      • Top 3 ALs or FALs with the highest number of direct Qualifying New FCs or WMs.
        2024 Sprinters and returning Agency Leaders or FA Leaders are not eligible for this award in the year of appointment.
      • At least a Premier Bronze Award Qualifier.
      • Annualised RP from EBS to be capped at $120,000.
      • For newly promoted AFSMs or AWDs in 2024 (excluding those promoted during the January promotion window), only Qualifying New FCs or WMs appointed from the date of promotion of the new AFSM or AWD will count towards him / her. Qualifying New FCs or WMs who are appointed prior to the promotion will count towards the upline AL or FAL for the purpose of this award.

    • Qualifying Criteria

      A Qualifying New FC or WM is a FC or WM who meets ALL of the following:

      • Appointed in year 2024
      • Achieves at least Prudential Performance Standards (PPS)
      • Still contracted with PACS or PFA at the end of the qualifying period

      In the event of a tie in number of direct Qualifying New FCs or WMs, the Agency Leader or FA Leader with the highest aggregate qualifying PRUCredit$ from his/her Qualifying New FCs or WMs will be the winner.

  • Enterprise Business Solutions Award

    Winners

    • Qualifying Agency Leaders or FA Leaders UPDATED

      • Top 3 ALs or FALs with the highest qualifying Enterprise Solutions PRUCredit$.

      2024 Sprinters and returning Agency Leaders or FA Leaders are not eligible for this award in the year of appointment.

  • Category Award

    Winners

    • Agency Leaders/FA Leaders of the Year (Protection) UPDATED

      • Top 3 ALs or FALs with the highest direct unit PRUCredit$ from Protection products.
      • Protection Category to include production from Medical, Protection and Riders category (Refer to PRUCredit$ table)

      2024 Sprinters and returning Agency Leaders or FA Leaders are not eligible for this award in the year of appointment.

    • Agency Leaders/FA Leaders of the Year (Sum Assured) UPDATED

      • Top 3 ALs or FALs with the highest direct unit qualifying Sum Assured (Refer to list of Sum Assured Products)

      2024 Sprinters and returning Agency Leaders or FA Leaders are not eligible for this award in the year of appointment.

    • Agency Leaders/FA Leaders of the Year (Shield) UPDATED

      • Top 3 ALs or FALs with the highest direct unit PRUCredit$ from PRUShield products.
        (Refer to list of PRUShield products in PRUCredit$ table)

      2024 Sprinters and returning Agency Leaders or FA Leaders are not eligible for this award in the year of appointment.

FA Leaders

  • Agency of the Year

    Winners

    • Agency of the Year (Branch) NEW

      Top 3 in each of the following categories with the highest qualifying PRUCredit$^:

      • Executive Wealth Director or Senior Executive Wealth Director
      • Senior Wealth Director
      • Wealth Director

      2024 Sprinters and returning FA Leaders are not eligible for this award in the year of appointment.
      ^ PRUCredit$ is based on direct unit production.

    • Qualifying Criteria

      • At least a Premier Silver Award Qualifier.
      • Annualised RP from EBS to be capped at $120,000.

  • Branch of the Year

    Winners

    • Branch of the Year NEW

      • Top 3 Senior Executive Wealth Director (SEWD)* with the highest qualifying PRUCredit$

      2024 Sprinters and returning Agency Leaders or FA Leaders are not eligible for this award in the year of appointment.

    • Qualifying Criteria

      • At least a Premier Silver Award Qualifier.
      • Annualised RP from EBS to be capped at $120,000.

      * Branch Leaders are Tier 3 SEWDs and qualification is via Branch Group Production.

  • Rookie Agency of the Year

    Winners

    • Rookie Agency of the Year (Branch) NEW

      • Top 3 AWDs promoted in 2024 with the highest qualifying PRUCredit$^

      2024 Sprinters and returning FA Leaders are not eligible for this award (appointed in production year 2024).

    • Qualifying Criteria

      • At least a Premier Bronze Award Qualifier.
      • Annualised RP from EBS to be capped at $120,000.

  • Agency Quality Award

    Winners

    • Qualifying Agency Leaders or FA Leaders

      • Top 3 ALs or FALs appointed on or before 1 February 2023 with the highest Average Premium Payment Rate

    • Qualifying Criteria

      • At least a Premier Bronze Award Qualifier.
      • Annualised RP from EBS to be capped at $120,000.

      In the event of a tie in Average Premium Payment Rate, the Agency Leader or FA Leader with the highest qualifying PRUCredit$ will be the winner.

  • Premier Recruiter Award

    Winners

    • Qualifying Agency Leaders or FA Leaders UPDATED

      • Top 3 ALs or FALs with the highest number of direct Qualifying New FCs or WMs
        2024 Sprinters and returning Agency Leaders or FA Leaders are not eligible for this award in the year of appointment.
      • At least a Premier Bronze Award Qualifier
      • Annualised RP from EBS to be capped at $120,000
      • For newly promoted AFSMs or AWDs in 2024 (excluding those promoted during the January promotion window), only Qualifying New FCs or WMs appointed from the date of promotion of the new AFSM or AWD will count towards him / her. Qualifying New FCs or WMs who are appointed prior to the promotion will count towards the upline AL or FAL for the purpose of this award.

    • Qualifying Criteria

      A Qualifying New FC or WM is a FC or WM who meets ALL of the following:

      • Appointed in year 2024
      • Achieves at least Prudential Performance Standards (PPS)
      • Still contracted with PACS or PFA at the end of the qualifying period

      In the event of a tie in number of direct Qualifying New FCs or WMs, the Agency Leader or FA Leader with the highest aggregate qualifying PRUCredit$ from his/her Qualifying New FCs or WMs will be the winner.

  • Enterprise Business Solutions Award

    Winners

    • Qualifying Agency Leaders or FA Leaders UPDATED

      • Top 3 ALs or FALs with the highest qualifying Enterprise Solutions PRUCredit$

      2024 Sprinters and returning Agency Leaders or FA Leaders are not eligible for this award in the year of appointment.

  • Category Award

    Winners

    • Agency Leaders/FA Leaders of the Year (Protection) UPDATED

      • Top 3 ALs or FALs with the highest direct unit PRUCredit$ from Protection products.
      • Protection Category to include production from Medical, Protection and Riders category (Refer to PRUCredit$ table)

      2024 Sprinters and returning Agency Leaders or FA Leaders are not eligible for this award in the year of appointment.

    • Agency Leaders/FA Leaders of the Year (Sum Assured) UPDATED

      • Top 3 ALs or FALs with the highest direct unit qualifying Sum Assured (Refer to list of Sum Assured Products)

      2024 Sprinters and returning Agency Leaders or FA Leaders are not eligible for this award in the year of appointment.

    • Agency Leaders/FA Leaders of the Year (Shield) NEW

      • Top 3 ALs or FALs with the highest direct unit PRUCredit$ from PRUShield products. (Refer to list of PRUShield products in PRUCredit$ table)

      2024 Sprinters and returning Agency Leaders or FA Leaders are not eligible for this award in the year of appointment.

Premier Awards

Financial Consultants

  • QUALIFYING CRITERIA UPDATED

    Winners

    • Personal Production:

      • Multi-Million Dollar FC APEX SUMMIT PLATINUM GOLD SILVER BRONZE
      PRUCredit$ 2,800,000 2,015,000 1,350,000 1,000,000 740,000 520,000 363,600
      Minimum RP 1,400,000 1,007,500 675,000 500,000 370,000 260,000 181,800
      PRUCredit$ Own Life Cap 560,000 403,000 270,000 200,000 148,000 104,000 72,720
      EB RP Cap 120,000 120,000 120,000 120,000 120,000 120,000 120,000
      Min Case Count 48 36 NA*
      AND
      Average PPR 92%
      SPP 80%
    * Subject to Contract Maintenance standards requirements.

  • PREMIER BRONZE QUALIFYING CRITERIA FOR FCS ≥ 25 YEARS^ UPDATED

    PRUCredit$ 327,240
    Minimum RP 163,620
    PRUCredit$ Own Life Cap 65,448
    AND
    Average PPR 92%
    SPP 80%
    ^ FCs with service tenures of 25 years and above enjoy a 10% reduction off the qualifying criteria.

Wealth Managers

  • QUALIFYING CRITERIA UPDATED

    Winners

    • Personal Production:

      • Multi-Million Dollar FC APEX SUMMIT PLATINUM GOLD SILVER BRONZE
      PRUCredit$ 2,940,000 2,116,000 1,418,000 1,050,000 777,000 546,000 363,600
      Minimum RP 1,470,000 1,058,000 709,000 525,000 388,500 273,000 181,800
      PRUCredit$ Own Life Cap 588,000 423,200 283,600 210,000 155,400 109,200 72,720
      EB RP Cap 120,000 120,000 120,000 120,000 120,000 120,000 120,000
      Min Case Count 48 36 NA*
      AND
      Average PPR 92%
      SPP 80%
    * Subject to Contract Maintenance standards requirements.

  • PREMIER BRONZE QUALIFYING CRITERIA FOR WMS ≥ 25 YEARS^ UPDATED

    PRUCredit$ 327,240
    Minimum RP 163,620
    PRUCredit$ Own Life Cap 65,448
    AND
    Average PPR 92%
    SPP 80%
    ^ WMs with service tenures of 25 years and above enjoy a 10% reduction off the qualifying criteria. (Service tenures for cross-over WMs are calculated from their date of first appointment in PACS)

Agency Leaders

  • QUALIFYING CRITERIA BY DIRECT UNIT UPDATED

    Winners

    • Direct Unit Production:

      • APEX SUMMIT PLATINUM GOLD SILVER BRONZE
      PRUCredit$ 13,400,000 6,750,000 5,450,000 4,100,000 2,790,000 1,596,000
      Minimum RP 6,700,000 3,375,000 2,725,000 2,050,000 1,395,000 798,000
      PRUCredit$ Own Life Cap 2,680,000 1,350,000 1,090,000 820,000 558,000 319,200
      AND
      Average PPR 90%
      SPP 80%

  • QUALIFYING CRITERIA BY GAL# GROUP UPDATED

    • Group Production of:

      • APEX SUMMIT PLATINUM GOLD SILVER BRONZE
      PRUCredit$ 26,700,000 13,500,000 10,900,000 8,200,000 5,600,000 3,830,000
      Minimum RP 13,350,000 6,750,000 5,450,000 4,100,000 2,800,000 1,915,000
      PRUCredit$ Own Life Cap 5,340,000 2,700,000 2,180,000 1,640,000 1,120,000 766,000
      AND
      Average PPR 90%
      SPP 80%
      # GALs are Tier 3 Group Agency Leaders (excluding GFSD). The calculation for a GAL’s Group Production excludes Units undergoing “Buy-Out”.
      * In the event where a GAL qualifies both on a Direct Unit and Group basis, only one award will be granted, and the higher award will take precedence

  • QUALIFYING CRITERIA BY GAM* GROUP UPDATED

    • Group Production of:

      • APEX SUMMIT PLATINUM GOLD SILVER BRONZE
      PRUCredit$ 26,700,000 13,500,000 10,900,000 8,200,000 5,600,000 5,000,000
      Minimum RP 13,350,000 6,750,000 5,450,000 4,100,000 2,800,000 2,500,000
      PRUCredit$ Own Life Cap 5,340,000 2,700,000 2,180,000 1,640,000 1,120,000 1,000,000
      AND
      Average PPR 90%
      SPP 80%
      * GFSD is by GAM Group and includes Non-GAM Units

FA Leaders

  • QUALIFYING CRITERIA BY DIRECT UNIT UPDATED

    Winners

    • Direct Unit Production:

      • APEX SUMMIT PLATINUM GOLD SILVER BRONZE
      PRUCredit$ 14,070,000 7,088,000 5,723,000 4,305,000 2,930,000 1,596,000
      Minimum RP 7,035,000 3,544,000 2,861,500 2,152,500 1,465,000 798,000
      PRUCredit$ Own Life Cap 2,814,000 1,417,600 1,144,600 861,000 586,000 319,200
      AND
      Average PPR 90%
      SPP 80%

  • QUALIFYING CRITERIA BY BRANCH* GROUP UPDATED

    • Group Production of:

      • APEX SUMMIT PLATINUM GOLD SILVER BRONZE
      PRUCredit$ 28,040,000 14,180,000 11,450,000 8,610,000 5,880,000 5,000,000
      Minimum RP 14,020,000 7,090,000 5,725,000 4,305,000 2,940,000 2,500,000
      PRUCredit$ Own Life Cap 5,608,000 2,836,000 2,290,000 1,722,000 1,176,000 1,000,000
      AND
      Average PPR 90%
      SPP 80%
      * Branch Leaders are Tier 3 SEWDs and qualification is via Branch Group Production
      * In the event where a FAL qualifies both on a Direct Unit and Group basis, only one award will be granted, and the higher award will take precedence.

Other Awards

Private Client Advisor

  • Private Wealth Consultant of the Year Award

    Winners

    • Qualifying Criteria

      Top AIPI producer in the year (only cases of minimum 10K AIPI and above will be considered for this award).

Prudential Singapore Ethics & Conduct

  • Ethics & Conduct

    Winners

    • ELIGIBILITY

      • All Agency Leaders (ALs), FA Leaders (FALs), Financial Consultants (FCs) and Wealth Managers (WMs) are eligible to qualify through nominations by ALs, FALs, FCs, WMs, PACS and PFA corporate staff
      • Total of 12 awards for ECA 2025 (ALs, FALs, FCs and WMs)

    • QUALIFYING PERIOD

      1 January 2024 to 31 December 2024

    • QUALIFYING CRITERIA

      • As at 31 December 2023:
      • Achieved minimally Prudential Performance Standard (PPS)
      • Minimum 3 years of service (Service tenures for cross-over WMs are calculated from their date of first appointment in PACS)
      • Persistency/APPR of 98%
      • No adverse records from Fit & Proper Declaration

      • Compliance Records:
      • BSC Grade A from Measurement Quarter 1 2021 to date*
      • No sanctions issued by Market Conduct (inclusive of ITC/LOW) from Jan 2021 to date*
      • FC 360 score of Green from Jan 2022 to date*
      • Has not shown unprofessional conduct towards corporate employees*
        *Nominations will take place in June / July 2024, with the final award ceremony taking place in early 2025. Nominees will be validated against available compliance records during the nomination period.
        Nominees will also be revalidated prior to the award ceremony to ensure that there were no adverse records observed in the interim period.