Ascend by Prudential is an exclusive programme, focused on helping you achieve your goals.

We understand the pursuit of the important goals in life, matter to you. This is why we are committed to supporting you through quality financial advisory and our suite of wealth and protection insurance solutions.

With Ascend, you can access a host of curated privileges, from a welcome gift to birthday and lifestyle rewards as well as priority services.

Let us help you plan for today and protect your future.

Our Priority Service

Our Priority Service

Enjoy priority service at our customer service centre and when you call our contact centre. Our senior team of service representatives selected based on their knowledge, are dedicated to offering you, our Ascend customers, a differentiated service experience.


Exclusive Benefit: Standard Chartered Prudential Visa Signature Card

Enjoy up to 10X rewards points for every S$1 spent. Earn rewards points on your daily spend to offset your Prudential insurance premiums. Contact your Financial Consultant to find out how you can apply.

To learn more about the card benefits, click here.

Privileges personalised
for you

Unique experiences developed to reward and empower you.


Solutions for you and your family, whatever your stage of life

Financial health and wellness insights

How to help your parents manage a healthy lifestyle

Health is wealth, and encouraging your parents to maintain a healthy lifestyle will help them enjoy their later years to the fullest.


How to guide your parents on managing insurance and financial grants

If you’re part of the sandwich generation, here's how you can help your parents plan financially for their golden years while staying on top of your family’s finances.


Preparing for the Silver Years: An Ascend by Prudential Webinar

Preparing for retirement is no mean feat. Two leading experts share their top tips on caring for your parents and yourself physically and financially.

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