Ascend by Prudential is a unique personalised programme that recognises your drive to succeed.

We understand that feeling empowered and achieving success are important to you, which is why we are committed to delivering unique experiences that enable you to live life well.

With Ascend, you can access a host of privileges – from a welcome gift to birthday and lifestyle rewards, priority services and an exclusive co-branded credit card.

Our Priority Service

Our Priority Service

Enjoy priority service at our customer service centre and when you call our contact centre. Our senior team of service representatives selected based on their knowledge, are dedicated to offering you, our Ascend customers, a differentiated service experience.

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Privileges personalised
for you

Unique experiences developed to reward and empower you.

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Solutions for your and your family, whatever your stage of life


Financial health and wellness insights

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