Ascend by Prudential is an exclusive programme, focussed on helping you achieve your goals.

We understand the pursuit of the important goals in life, matter to you. This is why we are committed to supporting you through quality financial advisory and our suite of wealth and protection insurance solutions.

With Ascend, you can access a host of curated privileges, from a welcome gift to birthday and lifestyle rewards as well as priority services.

Let us help you plan for today and protect your future.

Our Priority Service

Our Priority Service

Enjoy priority service at our customer service centre and when you call our contact centre. Our senior team of service representatives selected based on their knowledge, are dedicated to offering you, our Ascend customers, a differentiated service experience.

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Privileges personalised
for you

Unique experiences developed to reward and empower you.

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Solutions for you and your family, whatever your stage of life


Financial health and wellness insights

Key Eldercare Stages: Financial Planning Considerations

Are you part of the sandwich generation? Learn more about key eldercare stages and financial planning considerations to help you support yourself, your children and parents.

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Advice from a Leader: What are some wealth accumulation plans to consider?

Wealth building is something that should interest everyone. It allows you to keep up with inflation and grow it. Achieve this easily with Wealth@Pulse.

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Breathing new life into your golden years

Retirement is a stage of life that everyone will eventually experience. Here’s how you can enjoy your golden years without worry.

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