Ascend by Prudential is an exclusive programme, focussed on helping you achieve your goals.

We understand the pursuit of the important goals in life, matter to you. This is why we are committed to supporting you through quality financial advisory and our suite of wealth and protection insurance solutions.

With Ascend, you can access a host of curated privileges, from a welcome gift to birthday and lifestyle rewards as well as priority services.

Let us help you plan for today and protect your future.

Our Priority Service

Our Priority Service

Enjoy priority service at our customer service centre and when you call our contact centre. Our senior team of service representatives selected based on their knowledge, are dedicated to offering you, our Ascend customers, a differentiated service experience.


Privileges personalised
for you

Unique experiences developed to reward and empower you.


Solutions for you and your family, whatever your stage of life

Financial health and wellness insights

4 considerations when buying a critical illness plan

For basic hospital bills, your insurance policy has you covered. But do you have a critical illness plan in place to protect you from life-threatening illnesses?


CIO David Chua on the importance of succession planning

Prudential’s Chief Investment Officer (CIO), David Chua, shares his views on estate planning and why it’s crucial to have a proper wealth transfer plan in place.

Invest Like Sun Tzu

Invest Like Sun Tzu: Lessons to Help Shape Your Finances

What can Sun Tzu, a Chinese philosopher-general born in 496BC, teach you about active investing and trading?

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