IMPORTANT NOTICE: Starting 1 February 2024, we will be transitioning our campaigns to a new reward redemption journey without clickable links to protect our customers from possible cyberattacks/frauds.
During this transition, you may still receive reward notifications containing clickable links. Rest assured, these are safe, and we seek your understanding on this temporary inconvenience.
LIA News: A Basic Financial Planning Guide has been developed to help Singaporeans take simple steps to enhance their financial well-being. Click here to read more about what’s been developed.
IMPORTANT NOTICE: As part of our Anti-Scam SMS efforts, we have now registered Prudential and PulsebyPRU as SMS Sender IDs that are exclusively used by Prudential only, with the Singapore SMS Sender ID Registry. For information on this and other Scam Alerts, please visit https://www.prudential.com.sg/others/prusecurity.
IMPORTANT NOTICE: Premiums for PRUShield, PRULady, PRUMan, PRUPersonal Accident and Personal Accident policies are inclusive of GST. Premium payments made from 1 Jan 2024 onwards will incur a GST of 9%. For payments made before 1 Jan 2024, a GST of 8% will continue to apply.
New LIA Guidelines: Our Singapore-dollar (SGD) denominated Participating policies from 1 July 2021 will show updated illustrated investment rates of return, in accordance with the changes in LIA Guidelines on Policy Illustrations 2021. This change does not affect existing customers with policies submitted before 1 July 2021. For more information, please click here.
PRUACCESS: In accordance with PDPC's Advisory Guidelines on the PDPA for NRIC and other National Identification numbers, we will no longer be using NRIC/passport numbers/FIN for login purposes from 1 Aug 2019. If you have yet to create a user ID, please click here.