Prudential Assurance Company Singapore, an indirect wholly-owned subsidiary of UK-based Prudential plc, is one of Singapore’s leading life insurance companies. We are one of the market leaders in protection, savings and investment-linked plans, with S$49.3 billion funds under management as at 31 December 2020. In testament to our financial strength, we have an ‘AA-’ financial strength rating from leading credit rating agency Standard & Poor’s.
We have been serving the financial needs of Singapore for 90 years, delivering a suite of product offerings and professional advisory through our network of more than 5,000 financial consultants and our bank partners.
Our corporate and small and medium sized enterprise clients benefit from our specialised enterprise business solutions. We also offer a dedicated advice and service-led offering, Opus by Prudential, to our High Net Worth customers.
We care about our close to 1 million customers and are committed to helping them live well for longer by taking care of their health and wealth needs. Our 1,200 employees make it their goal to create the best customer experiences and to help people get the most out of life.
Prudence has been the public face of Prudential since 1848 when her image was used for the company seal.
Prudence is one of the four cardinal virtues; Prudence, Justice, Fortitude and Temperance. Since Greek and Roman times Prudence has been personified as a woman holding a serpent and a mirror. A prudent act was considered to combine memory, intelligence and foresight; thus showing awareness of past, present and future.
The image used for the Prudential company seal in 1848 was based on the painting of Prudence by Sir Joshua Reynolds.
The current corporate mark designed by Wolff Olins and launched in 1986 is of a much more stylised Prudence yet it still remains faithful to the old symbolism.