SECURITY ALERT (22 JUNE 2026): There are ongoing scam calls involving individuals impersonating Prudential staff or Financial Representatives. Please stay vigilant and protect your personal information. Visit PRUSecurity to learn more.

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Important Notice: With effect from 17 March 2025, the Prudential Customer Service Centre will be relocating back to Prudential Tower at 30 Cecil Street, #01-01, Singapore 049712. Our last day at Marina One will be 14 March 2025. We look forward to welcoming you at our new service centre.

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Important Notice: Starting 1 January 2025, we will discontinue cheques as a mode of payment, in line with the Monetary Authority of Singapore’s (MAS) initiative to gradually transition away from cheques. Please switch to e-payments for timely transactions.

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Important Notice: With immediate effect, our reward notifications will no longer contain clickable links for redemption. Kindly click on “Promos & Rewards > Rewards” from the navigation menu bar (desktop) or dropdown menu (mobile) to access the rewards portal. Eligible customers will find further instructions in their reward notification. For more details, please refer to the redemption guide here.

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LIA News: A Basic Financial Planning Guide has been developed to help Singaporeans take simple steps to enhance their financial well-being. Click here to read more about what’s been developed.

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Important Notice: Premiums for PRUShield, PRULady, PRUMan, PRUPersonal Accident and Personal Accident policies are inclusive of GST. Premium payments made from 1 Jan 2024 onwards will incur a GST of 9%. For payments made before 1 Jan 2024, a GST of 8% will continue to apply.

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New LIA Guidelines: Our Singapore-dollar (SGD) denominated Participating policies from 1 July 2021 will show updated illustrated investment rates of return, in accordance with the changes in LIA Guidelines on Policy Illustrations 2021. This change does not affect existing customers with policies submitted before 1 July 2021. For more information, please click here.

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