As of 19th July 2021, we have updated our Privacy Notice which is available at our corporate website -

IMPORTANT NOTICE: Our Customer Service Centre at Marine One, is currently available by appointment only. You can also chat with us over a video call by booking a slot. Starting from 1 Jun 2021, we no longer accept cash payments. Enrol for payments via DBS/POSB GIRO or Credit Card at For more payment options, click here.

New LIA Guidelines :Our Singapore-dollar (SGD) denominated Participating policies from 1 July 2021 will show updated illustrated investment rates of return, in accordance with the changes in LIA Guidelines on Policy Illustrations 2021. This change does not affect existing customers with policies submitted before 1 July 2021. For more information, please click here.

IMPORTANT NOTICE : For more information on COVID-19 related reliefs please click here.

PRUACCESS: In accordance with PDPC's Advisory Guidelines on the PDPA for NRIC and other National Identification numbers, we will no longer be using NRIC/passport numbers/FIN for login purposes from 1 Aug 2019. If you have yet to create a user ID, please click here.

Our Commitment to Fair Dealing

Our customers are at the very heart of all that we do at Prudential. As we help people get the most out of life, we are guided by our values - Ambitious, Curious, Empathetic, Courageous and Nimble. These values speak to the importance we place in ensuring that our customers are treated fairly.

The confidence our customers have had in us over nine decade-long history in Singapore is precious, and we safeguard this trust by continuing to act responsibly and in our customers’ best interests.

The principles of Fair Dealing are embedded across the breadth of our business from product design and marketing and sales, to after-sales care. We are fully committed to upholding them by:

  • Making fair dealing a central principle in our company culture and how we serve our customers,
  • Offering products and services that are appropriate for our customers’ needs, and selling and marketing them responsibly,
  • Providing our customers with quality advice and suitable recommendations,
  • Being clear and timely in all our interactions with and communications to them, so that they can make informed financial decisions, and
  • Responding to customers complaints in an independent, effective and prompt manner.

As a leading insurer in Singapore, Prudential will continue to uphold the highest standards of integrity and care, as we continue to make insurance simpler and more accessible for all of our customers.

Enquiries and Feedback

You can reach our Customer Service representatives at 1800 333 0333 from Monday to Friday (excluding Public Holidays) or via email We’re happy to help.

If you believe that your concerns have not be addressed despite our best efforts, you may contact the The Financial Industry Disputes Resolution Centre Ltd (FIDReC) for additional assistance.