Fair Dealing

Fair Dealing 

At Prudential, we are fully committed to treating our customers fairly in respect of product development, sales and advisory services as well as customer communications.

As a customer of Prudential, you can be assured that we will endeavor to provide you with:

  • Comprehensive explanation on the plans and products proposed to you, so as to enable you to understand their features, benefits, and risks, terms and conditions, and your commitment - before you make your purchase decision;
  • Recommendations that are based on your unique financial needs and circumstances - and an analysis of your requirements;
  • Regular communications and updates from us so that you are kept informed of developments that affect your policy;
  • A commitment to listen to your feedback and respond to your concerns in a fair and timely manner.

Enquiries and Feedback

You can reach our Customer Service Representatives at 1800 333 0333 from Monday to Friday (excluding Public Holidays) or via email customer.service@prudential.com.sg. We’re happy to help.

For customer feedback received relating to the business’ products and services, the feedback will be acknowledged and routed to our Case Management Unit (CMU) for handling. Our Case Manager may contact you if we need to seek further clarification. Your feedback will be reviewed independently, and we will inform you of the outcome. An update on the status will be sent to you within 14 days after we receive your feedback.

If you believe that your concerns have not been addressed despite our best efforts, you may contact the Financial Industry Disputes Resolution Centre Ltd (FIDReC) for additional assistance.