A Commitment of Our Service To You


What is the Prudential Service Mark?

At Prudential, we believe that our customers deserve the highest level of professionalism, care and continuous contact from us. That's the reason we created the Prudential Service Mark - an accreditation programme that recognises and rewards Prudential Financial Consultants who are committed to going above and beyond in servicing their customers.

How can a Prudential Financial Consultant be accredited with the Prudential Service Mark?

The Prudential Service Mark accreditation programme is open to all Prudential Financial Consultants. In order to be awarded the Prudential Service Mark, a Financial Consultant has to fulfil a set of stringent criteria – one of which is to receive excellent commendations from their customers. Simply put, you play a significant role in deciding whether they are accredited or not.

What does Prudential Service Mark mean to you?

A Prudential Financial Consultant who has been accredited with the Prudential Service Mark signifies that he or she is committed towards rendering the highest level of service to you. In other words, your insurance and investment needs will be well taken care of by a Financial Consultant who is among the best in our organisation.

Code of Ethics


At Prudential, operating our business in the most responsible and sustainable way means we need to hold ourselves to the highest standards of professional and ethical conduct.

The way we do business and interact with others is anchored in our purpose, aspiration and values. Our purpose is inspired by our drive to use innovation for the good of society. We are inclusive for everyone and want to help people achieve overall wellbeing in all aspects – financial, health, emotional and social. And we aspire to provide awesome experiences for our customers, people and partners.

In innovating to help everyone live well, we operate our business guided by our values, with trust at the core. This means we must #DORight by being fair and ethical to our colleagues, customers, partners and the community.

Our Code of Ethics outlines our values and the behaviours which encourage ethical and responsible conduct that all employees should live up to.

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Our Commitment to Operating Responsibly

Supplier Code of Conduct 

Supplier Code of Conduct

We are committed to conducting business with high standards and do not tolerate any form of bribery or corruption, including embezzlement, money laundering, kickbacks, facilitation payments, extortion, fraud or nepotism. We act responsibly and with integrity in our dealings with customers, suppliers, employees and communities.

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