As of 19th July 2021, we have updated our Privacy Notice which is available at our corporate website -

IMPORTANT NOTICE: Our Customer Service Centre at Marine One, is currently available by appointment only. You can also chat with us over a video call by booking a slot. Starting from 1 Jun 2021, we no longer accept cash payments. Enrol for payments via DBS/POSB GIRO or Credit Card at For more payment options, click here.

New LIA Guidelines :Our Singapore-dollar (SGD) denominated Participating policies from 1 July 2021 will show updated illustrated investment rates of return, in accordance with the changes in LIA Guidelines on Policy Illustrations 2021. This change does not affect existing customers with policies submitted before 1 July 2021. For more information, please click here.

IMPORTANT NOTICE : For more information on COVID-19 related reliefs please click here.

PRUACCESS: In accordance with PDPC's Advisory Guidelines on the PDPA for NRIC and other National Identification numbers, we will no longer be using NRIC/passport numbers/FIN for login purposes from 1 Aug 2019. If you have yet to create a user ID, please click here.


Latest Security Alerts

Fraudulent SMS From “Prudential Finance”

Date: 2 February 2021

We have been notified of an SMS Scam where an unknown third party had sent SMSes using the name ‘Prudential Finance’ and offered unsecured loans. This incident happened on 24 December 2020.
We wish to clarify that Prudential is not related to ‘Prudential Finance’ and we do not issue any unsecured loans and customers who received the SMS are advised to ignore it and not contact the numbers listed.

Should you receive any suspicious SMS from Prudential in the future, please do not hesitate to contact your Financial Consultant or call us at PRUCustomer Line at 1800-333-0-333.

Helpful Information


SMSes or WhatsApp messages that are sent by scammers disguised as licensed banks / financial providers offering loan services to random users. As part of these scams, scammers may ask for users personal information like Singpass details, NRIC, bank account numbers and mobile numbers. Interested parties are then told to transfer money as a deposit before the loan can be disbursed to them. After making the transfer, users find that the scammers are no longer contactable and end up being victims to these loan scams.

Avoid responding to or contacting the numbers in such SMSes.