Community Investment

Our goal is to build strong foundations for an inclusive society for every life, for every future.

At Prudential, we focus on social issues that our people, customers and communities care about, and partner with them on initiatives that make a positive and lasting social impact.

We focus on two key areas that are relevant to Singapore:

  • Education – Promoting financial literacy knowledge and skills to children through the Cha-Ching programme; and

  • Health – Promoting the importance of early childhood development through our Healthy with KidSTART programme and supporting active ageing for seniors through our Seniors’ Wellbeing Masterclass programme.

Our employees, financial consultants and customers are the backbone of our volunteer work and we provide them with opportunities to contribute meaningfully to the community.

By cultivating a Do Good culture and promoting sustainable volunteerism, we strive to create meaningful impact for every life, for every future.