New LIA Guidelines :Our Singapore-dollar (SGD) denominated Participating policies from 1 July 2021 will show updated illustrated investment rates of return, in accordance with the changes in LIA Guidelines on Policy Illustrations 2021. This change does not affect existing customers with policies submitted before 1 July 2021. For more information, please click here.

IMPORTANT NOTICE: Our Customer Service Centre at Marina One, is currently available by appointment only. Starting 1 Jun 2021, we will no longer accept cash payments. Enrol for payments via DBS/POSB GIRO or Credit Card at For more payment options, click click here.

IMPORTANT NOTICE : For more information on COVID-19 related reliefs please click here.

PRUACCESS: In accordance with PDPC's Advisory Guidelines on the PDPA for NRIC and other National Identification numbers, we will no longer be using NRIC/passport numbers/FIN for login purposes from 1 Aug 2019. If you have yet to create a user ID, please click here.

Changes to the way you’ll receive your letters: From Aug-20, we'll begin sending letters such as payment and renewal notices, payout letters and more, digitally instead of via mail. Eligible customers will receive an SMS whenever there is an e-letter for you. For more info, please click here.


PRUActive Life

A customisable whole-of-life insurance plan designed for your growing needs, providing comprehensive protection at every stage.

What is PRUActive Life?

  • A whole-of-life plan that gives you multiplied assurance1 when you need it most
  • Comprehensive protection against Death, Terminal Illness, Total and Permanent Disability and Critical Illness
  • Optional supplementary benefit for enhanced coverage and protection
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Key Benefits

Add supplementary benefits to enhance your coverage

We strive to make a difference to your life by providing you with the suitable insurance plan.


1Multiplier Benefit choices of 2x, 3x, 4x or 5x; Multiplier Benefit Expiry Age choices of 65, 70, 75 or 80. The selected Multiplier Benefit and the Multiplier Benefit Expiry Age will apply to PRUActive Life and its attached Early Crisis Care supplementary benefit.

2Applicable only when insured undergoes surgery of any of the vital organs (heart, lung, brain, kidney, liver) as a result of illness or accident and as a result of the surgery, the insured is admitted to ICU for 3 consecutive days. Excluding surgery due to organ donation. Subject to cap of S$100,000 per life assured. Only 1 claim is payable per policy.

3At the month after immediate family member purchases PRUActive Life policy. Kinship Booster benefit is only applicable to the basic sum assured (excluding multiplier benefit), does not accumulate any cash value and can only be applied to the policy on or before age next birthday 55. Subject to cap of S$100,000 per life assured. If the existing life assured has already made claims from the policy, the Kinship Booster Benefit no longer applies.

4Early Stage and Intermediate Stage benefits payout under Early Crisis Cover (PRUActive Life) will reduce the PRUActive Life policy sum assured. If the sum assured of both PRUActive Life and Early Crisis Cover (PRUActive Life) is the same and a benefit payout for 100% of the sum assured from Early Crisis Cover (PRUActive Life) is made, the PRUActive Life policy and the Early Crisis Cover (PRUActive Life) benefit will terminate. A claim under the Crisis Cover (PRUActive Life) benefit within the PRUActive Life policy could result in either a reduction of sum assured or termination of Early Crisis Cover (PRUActive Life).

5Refers to Benign Tumour requiring surgical excision.

Additional Notes

You are recommended to read the product summary and seek advice from a qualified Prudential Financial Consultant for a financial analysis before purchasing a policy suitable to meet your needs.

As buying a life insurance policy is a long-term commitment, an early termination of the policy usually involves high costs and the surrender value, if any, that is payable to you may be zero or less than the total premiums paid.

Buying health insurance products that are not suitable for you may impact your ability to finance your future healthcare needs. Premiums for some of the supplementary benefits are not guaranteed and may be adjusted based on future claims experience.

The information on this website is for reference only and is not a contract of insurance. Please refer to the exact terms and conditions, specific details and exclusions applicable to these insurance products in the policy documents that can be obtained from your Prudential Financial Consultant.

The information contained on this website is intended to be valid in Singapore only and shall not be construed as an offer to sell or solicitation to buy or provision of any insurance product outside Singapore.

These policies are protected under the Policy Owners’ Protection Scheme which is administered by the Singapore Deposit Insurance Corporation (SDIC). Coverage for your policy is automatic and no further action is required from you. For more information on the types of benefits that are covered under the scheme as well as the limits of coverage, where applicable, please contact your insurer or visit the GIA/LIA or SDIC web-sites ( or or

Information is correct as at 1 July 2021.

This advertisement has not been reviewed by the Monetary Authority of Singapore.

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