PRUHero Awards 2025

As Financial Representatives of Prudential, you play a crucial role in bringing our Customer Promise to life. By living up to them in your daily routines, we can create outstanding customer experiences that will truly set us apart.

The PRUHero Award sets to uncover and recognise true stars who embody our Customer Promise.


Submission Period: 7 July – 31 August 2025

Judging Period: 1 – 15 September 2025

Qualifying Criteria:

  1. Complete all fields on this submission form.
  2. Nominee has completed both e-learning modules “Our Customer Promise” and “Financial Advisory Ethics 2025” on Learning Management System.
  3. Nominee has to be a Financial Representative appointed before 1 January 2024 and still contracted with Prudential Assurance Company Singapore or Prudential Financial Advisers at the end of the qualifying period.
  4. Nominee has no adverse records from Fit & Proper Declaration.
  5. Nominee has no sanctions issued by Market Conduct (inclusive of ITC/LOW) from January 2024 to date.
  6. Nominee has not shown unprofessional conduct towards corporate employees.
  7. Qualifying story should be from 1 January 2024 to 31 August 2025.

All submitted entries will be screened against the qualifying criteria.
Shortlisted candidates will be contacted for verification and a short video interview with the judging panel.
Winners will be notified on 30 October 2025.

Click here for Terms & Conditions.