Prudential Singapore, an indirect wholly-owned subsidiary of UK-based Prudential plc, is one of the top life insurance companies in Singapore. We have been serving the financial and protection needs of Singaporeans for over 85 years.
Prudential Assurance Company Singapore, an indirect wholly-owned subsidiary of UK-based Prudential Plc, is one of Singapore’s leading life insurance companies. We are one of the market leaders in protection, savings and investment-linked plans, with S$43.1 billion funds under management as at 31 December 2019. In testament to our financial strength, we have an ‘AA-’ financial strength rating from leading credit rating agency Standard & Poor’s.
We have been serving the financial needs of Singapore for over 89 years, delivering a suite of product offerings through our network of 5,000 financial consultants and our bank partners. We are committed to helping Singaporeans to live well for longer through our focus on protection and prevention.
Prudential’s corporate and small-and-medium-sized enterprise clients benefit from our specialised enterprise business solutions.
We also offer a dedicated advice and service-led offering, Opus by Prudential, to our High Net Worth customers.
We care about our customers and are committed to supporting them through the generations. Our 1,200 employees are focused on creating the best customer experiences and relentlessly pursue our purpose of innovating to help everyone live well.
Prudence has been the public face of Prudential since 1848 when her image was used for the company seal.
Prudence is one of the four cardinal virtues; Prudence, Justice, Fortitude and Temperance. Since Greek and Roman times Prudence has been personified as a woman holding a serpent and a mirror. A prudent act was considered to combine memory, intelligence and foresight; thus showing awareness of past, present and future.
The image used for the Prudential company seal in 1848 was based on the painting of Prudence by Sir Joshua Reynolds.
The current corporate mark designed by Wolff Olins and launched in 1986 is of a much more stylised Prudence yet it still remains faithful to the old symbolism.