As of 19th July 2021, we have updated our Privacy Notice which is available at our corporate website - https://www.prudential.com.sg/privacy-notice.

IMPORTANT NOTICE: From 1 June 2021, our Customer Service Centre at Marina One no longer accepts cash payments and is available for walk-in by appointment only. You can also chat with us over a video call by booking a slot. To make payments, please visit https://ipay.prudential.com.sg/.

New LIA Guidelines :Our Singapore-dollar (SGD) denominated Participating policies from 1 July 2021 will show updated illustrated investment rates of return, in accordance with the changes in LIA Guidelines on Policy Illustrations 2021. This change does not affect existing customers with policies submitted before 1 July 2021. For more information, please click here.

IMPORTANT NOTICE: Our Customer Service Centre at Marina One, is currently available by appointment only. Starting 1 Jun 2021, we will no longer accept cash payments. Enrol for payments via DBS/POSB GIRO or Credit Card at https://ipay.prudential.com.sg. For more payment options, click click here.

IMPORTANT NOTICE : For more information on COVID-19 related reliefs please click here.

PRUACCESS: In accordance with PDPC's Advisory Guidelines on the PDPA for NRIC and other National Identification numbers, we will no longer be using NRIC/passport numbers/FIN for login purposes from 1 Aug 2019. If you have yet to create a user ID, please click here.

Our Company

Prudential Singapore, an indirect wholly-owned subsidiary of Prudential plc, is one of the top life insurance companies in Singapore. We have been serving the financial and protection needs of Singaporeans for over 90 years.

prudential group

About Us

Prudential Assurance Company Singapore, an indirect wholly-owned subsidiary of Prudential plc, is one of Singapore’s leading life insurance companies. We are one of the market leaders in protection, savings and investment-linked plans, with S$49.3 billion funds under management as at 31 December 2020. In testament to our financial strength, we have an ‘AA-’ financial strength rating from leading credit rating agency Standard & Poor’s.

We have been serving the financial needs of Singapore for 90 years, delivering a suite of product offerings and professional advisory through our network of more than 5,000 financial consultants and our bank partners.

Our corporate and small and medium sized enterprise clients benefit from our specialised enterprise business solutions. We also offer a dedicated advice and service-led offering, Opus by Prudential, to our High Net Worth customers.

We care about our close to 1 million customers and are committed to helping them live well for longer by taking care of their health and wealth needs. Our 1,200 employees make it their goal to create the best customer experiences and to help people get the most out of life.

prudential logo specifications

Our Logo

Prudence has been the public face of Prudential since 1848 when her image was used for the company seal.

Prudence is one of the four cardinal virtues; Prudence, Justice, Fortitude and Temperance. Since Greek and Roman times Prudence has been personified as a woman holding a serpent and a mirror. A prudent act was considered to combine memory, intelligence and foresight; thus showing awareness of past, present and future.

The image used for the Prudential company seal in 1848 was based on the painting of Prudence by Sir Joshua Reynolds.

The current corporate mark designed by Wolff Olins and launched in 1986 is of a much more stylised Prudence yet it still remains faithful to the old symbolism.

prudential logo specifications

Prudential plc

Prudential plc provides life and health insurance and asset management, with a focus on Asia and Africa. The business helps people get the most out of life, by making healthcare affordable and accessible and by promoting financial inclusion. Prudential protects people’s wealth, helps them grow their assets, and empowers them to save for their goals. The business has more than 17 million life customers in Asia and Africa and is listed on stock exchanges in London, Hong Kong, Singapore and New York.

Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with The Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

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