About Us
Prudential Assurance Company Singapore, an indirect wholly-owned subsidiary of Prudential plc, is one of Singapore’s leading life and health insurance companies. We are one of the market leaders in protection, savings and investment-linked plans, with S$57.7 billion funds under management as at
31 December 2024. In testament to our financial strength, we have an ‘AA-’ financial strength rating from leading credit rating agency Standard & Poor’s.
We have been serving the financial needs of Singapore for 94 years, delivering a suite of product offerings and professional advisory services through our network of more than 5,400 financial representatives with our tied agency and financial advisory arm, Prudential Financial Advisers Singapore, as well as our bank partners.
Our corporate and small and medium enterprise clients benefit from our specialised enterprise business solutions. We also offer a dedicated advice and service-led offering, Opus by Prudential, to our high net worth customers.
We serve more than one million customers and are committed to helping them live well for longer by taking care of their health and wealth needs. Over 1,200 employees make it their goal to create the best customer experiences and to fulfil our corporate purpose to be partners for every life and protectors for every future.
Our Purpose
For Every Life, For Every Future
Our mission is to be the most trusted partner and protector for this generation and generations to come, by providing simple and accessible financial and health solutions.
‘For Every Life’ speaks to our ambition to meet the hugely underserved needs of potentially four billion people across the Prudential Group’s markets in Asia and Africa. With the collective wisdom of our talented people, we will partner with customers to improve their health and financial understanding so that they can build the life they want.
‘For Every Future’ speaks to our ambition to add value to the wider community, for a more sustainable and inclusive future. We are here to protect this generation, just as we have previous generations, and those we are yet to meet.
Our Strategy
We have a clear and simple strategy to do things differently and accelerate value creation for all our stakeholders.
The PruWay
Our values are our ‘HOW’, and The PruWay guides how we show up every day, how we behave and how we engage each other. It forms the cornerstone of our culture and builds an environment of trust and transparency. This helps us to deliver the best outcomes for all our stakeholders.
Value #1: Our customer is our compass
- We immerse ourselves in understanding our customers.
- We commit to our customers’ needs and address their pain points with speed and empathy.
Value #2: We Pursue Our Entrepreneurial Spirit
- We push boundaries and explore new possibilities.
- We are resilient, bouncing back from our failures and moving forward with new insight and energy.
Value #3: We Succeed Together
- We win by collaborating as one team.
- We actively break down silos and work across all levels of the organisation.
Value #4: We Respect and Care for One Another
- We are empathetic and treat each other the way we would like to be treated.
- We respect differences and create an environment that is safe where everyone can be themselves.
Value #5: We Deliver on Our Commitments
- We make responsible decisions and are accountable for our actions to all stakeholders.
- We are responsive and execute with excellence and integrity.
About Prudential plc
Prudential is not affiliated in any manner with Prudential Financial, Inc. a company whose principal place of business is in the United States of America, nor with The Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
https://www.prudentialplc.com/