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Prudential steps up hiring of mid-career individuals and fresh graduates amid COVID-19 pandemic

  • Offering up to an additional 500 new financial consultant roles in 2021
  • Launch of S$1 million1 talent management programme for mid-career professionals
Prudential steps up hiring of mid-career individuals and 
fresh graduates amid COVID-19 pandemic

(left) Mr Joseph Fu, 23, previously ran a digital marketing agency and joined Prudential in August 2020; (centre) Ms Camelia Soh, 25, former SIA cabin crew member who joined Prudential in June 2020; and (right) Ms Clare Mo, 43, used to work at a travel agency and joined Prudential in July 2020.


Singapore, 18 November 2020 – Prudential Singapore (“Prudential”) is stepping up its recruitment of mid-career individuals and fresh graduates amid the economic slowdown triggered by the COVID-19 pandemic.

The life insurer is hiring up to 500 more financial consultants in 2021 than this year, as the current health crisis has triggered growing awareness of and interest in insurance. The number of new hires will include up to 200 mid-career individuals selected for its new talent management programme. Additionally, it also wants to support the Singapore economy by giving a fillip to the employment market.

Prudential Singapore’s Chief Agency Officer John Soong noted that the COVID-19 outbreak has severely disrupted the economy, and impacted businesses and individuals alike.

“As one of the largest insurers in Singapore, we want to offer support to both mid-career job seekers and young people who face limited employment opportunities in this tough climate. We are also expanding our agency force to meet rising demand for medical and protection solutions, as the pandemic has brought into sharp relief the importance of insurance,” said Mr Soong.

Mid-Career Individuals – S$1 million talent management programme

To support mid-career job seekers who want to pursue a career in insurance, Prudential Singapore is investing S$1 million in a talent management programme to train up to 200 individuals in financial advisory. The insurer is also putting additional resources into recruitment, performance management, compensation and benefits, to ensure the success of the programme slated for launch in January 2021.

Eligible candidates will undergo a two-year structured training programme, including a 12-month competency and skilling course. The course covers both soft and hard skills such as technical training, product knowledge, leadership development, effective communications and social media content creation. To set the recruits up for success, they will be mentored by agency leaders who will provide them with the necessary support and guidance. They will also receive a monthly allowance of up to S$10,000 pegged to relevant work experience for a period of 24 months.

Mr Soong said the programme is created for mid-career job seekers who show great aptitude and interest to start a new career as financial consultants.

“For mid-career individuals, this is an opportunity for them to reinvent their careers. Our programme has been designed to help eligible candidates fast-track their insurance careers by equipping them with critical technical and practical knowledge as well as the necessary soft skills. They will also benefit from mentoring by a team of agency leaders who will help them grow and succeed in their roles,” said Mr Soong.

More roles created for fresh graduates

Recognising that fresh graduates are also struggling to gain employment in the current economic climate, Prudential is creating more financial consultant roles for young job seekers.

Successful applicants will undergo a curated in-house training programme covering topics such as financial planning, plan construction, financial needs analysis, investment and retirement planning, to help them build their financial advisory skills and knowledge. They will also receive a monthly transition allowance for the first 24 months to help them kick-start their career in insurance.

Quotes from financial consultants who recently joined Prudential

• Ms Camelia Soh, 25, Financial Consultant – joined in June 2020

Ms Camelia Soh, a former Singapore Airlines (SIA) cabin crew, joined Prudential as a financial consultant in June 2020 upon completion of her five-year contract with the airline.

“We are living in uncertain times now because of the COVID-19 situation, and I’m not sure if the economy will improve next year. When I was considering different career options before my stint with SIA ended, I wanted a job that offers long-term stability. Finally, I decided to be a financial consultant as it gives me the job security that I’m looking for. In the last few months, I’ve learned so much about the insurance business from my mentor and through the various training sessions. The knowledge and skills I gained are really useful in building my career, and I do see myself in this job for a long time.”

• Ms Clare Mo, 43, Financial Consultant – joined in July 2020

Ms Clare Mo decided to make a career switch and join Prudential as a financial consultant in July 2020. She had lost her job in April when her employer, a travel agency, was forced to downsize because of the COVID-19 pandemic. She had worked there for more than 10 years.

“After I was let go by my company, I was at a loss. Should I wait for the tourism industry to recover, switch to teaching or join the civil service? In the end, I chose to be a financial consultant as I could see it as a long-term career, and it is more aligned with my interest in helping people with their protection needs and retirement planning. I also learnt to appreciate the importance of financial planning especially in times of a crisis, such as the current COVID-19 pandemic.”

• Mr Joseph Fu, 23, Financial Consultant – joined in August 2020

Mr Joseph Fu joined Prudential in August 2020 after winding up the digital marketing business he started with two partners last year.

“I am an entrepreneur at heart, and I have always wanted to run my own business. Unfortunately, I had to close my digital marketing agency as business was badly affected by the COVID-19 pandemic. But like they say, when one door closes, another door opens. Being a financial consultant is like being my own boss again. I set my own goals and decide how to grow my business, while picking up essential skills that will help me succeed in my long-term career.”

Strengthening the agency force’s digital capability and professionalism

As part of Prudential’s digitalisation efforts, all financial consultants are equipped with digital tools and solutions to help them do their jobs more efficiently. During the COVID-19 circuit-breaker period, Prudential invested in technology aids to allow all recruitment, onboarding, training, sales and advisory activities to be done completely online. For instance, the financial consultants could make use of PRURemote Advice – a video conferencing and e-signature tool - to provide financial advisory and complete policy sales online, without having to physically meet their customers. They could also leverage PRUForce, a customer relationship management (CRM) tool, to support them in engaging their customers more efficiently.

Prudential also places great importance on continuous learning and development for its agency force. In July 2020, the life insurer introduced a certification programme accredited by the Institute of Banking and Finance Singapore (“IBF”) to all its financial consultants. Once the financial consultants complete the programme, they will receive the Certificate in Financial Needs Analysis and Plan Construction (Cert FPC).



About Prudential Assurance Company Singapore (Pte) Ltd (Prudential Singapore)

Prudential Assurance Company Singapore (Pte) Ltd is one of the top life insurance companies in Singapore, serving the financial and protection needs of the country’s citizens for 89 years. The company has an AA- Financial Strength Rating from leading credit rating agency Standard & Poor’s, with S$43.1 billion funds under management as at 31 December 2019. It delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of more than 5,000 financial consultants.



1 S$1million investment in the talent management programme includes only the training cost.